MAXWELL HOUSE LAUNCHES A 100% COMPOSTABLE COFFEE PODS

Maxwell House is launching 100% compostable coffee pods to offer an alternative to the popular single-serve pods.

The pods are made entirely from plant-based materials, its components and inner bag are 100% compostable. The outer carton is 100% recyclable, waste-free for the user.

We recognize the significant concern packaging waste presents and we are working collectively at all levels of our operations to explore alternative solutions. Through ongoing collaboration with packaging experts, organizations and coalitions, Kraft Heinz Canada is working towards a circular economy to ensure real measures are taken to reduce single-use plastics and divert food waste from our landfills, limiting harmful impacts to our environment.

Nicole Fischer, Head of Sustainability, Kraft Heinz Canada.

With the release of Maxwell House 100% compostable coffee pods, waste reduction is the main focus, with sustainable packaging from beginning to end.

It’s a simple one-step process: throw the pod into a compost bin, and it will decompose into nutrient-rich soil.

Leaving zero waste for customers, the compostable coffee pods are created of 85% coffee grounds with a paper lid, a coffee filter made from cornstarch and a plant-based compostable ring produced from over 20% coffee bean shell.

Certified by the Biodegradable Products Institute, this designation proves that the compostable coffee pod meets worldwide scientific standards for industrial compostability and is made to decompose in about seven weeks.

By the end of the process, all the pods used to create the experience will decompose entirely, so all that is left is nutrient-rich soil.

The launch will also be supported with a national TV-led campaign spanning digital, PR, social, e-commerce and in-store activations.