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US STARBUCKS ADDS OATLY OATMILK TO MEET GROWING ‘PLANT-BASED’ DEMAND

Starbucks US

Starbucks customers across the U.S. can now enjoy Oatly oatmilk alongside their new spring menu at stores nationwide, and offered as part of Starbucks core U.S. menu with plant-based options, available all year around.

Oatly oatmilk is a plant-based alternative to the familiar dairy milk paired with your usual Starbucks beverage and has been growing in popularity.

Demand for plant-based products is increasing rapidly, with research indicating the ‘Plant-based Food Market’ will be worth $74.2 Billion by 2027, growing at a CAGR of 11.9% from 2020.

Luigi Bonini, Senior Vice President, Global Product Innovation at Starbucks, said:

We’re pleased to bring Oatly oatmilk to Starbucks stores nationwide in the U.S., something our customers have asked for as they increasingly seek a variety of plant-based choices.

When selecting an oatmilk, we looked for a high-quality ingredient that is not only delicious but also complements our coffees and inspires new handcrafted beverages like the Iced Brown Sugar Oatmilk Shaken Espresso and Honey Oatmilk Latte.

Oatly’s oatmilk has a smooth and velvety texture, foams beautifully, and pairs perfectly in our light and dark roast coffees, opening up new possibilities for beverage innovation at Starbucks.

The Oatly’s original milk was first introduced to the U.S., in 2016. Since then, oatmilk has become a new standard in U.S. coffee and home fridges.

Following positive feedback from the regional roll-outs of Oatly oat milk across the Mid-West and California, oat milk is the fourth non-dairy milk alternative available for customers in the U.S. alongside soy, coconut, and almond milk.

Toni Petersson, Oatly CEO said:

We know from experience that we’re in the midst of a plant-based revolution. People everywhere are looking for ways to eat and drink that are better for them and for the planet they live on.

Oatly exists to make it easy for people to make those choices every day, with every cup of coffee.

We’re excited to be part of Starbucks ongoing commitment to sustainability. With this next step, together we’re able to reach that many more people across the U.S. with oatmilk and in so doing, continue to do great things for the planet.

The addition of Oatly oatmilk to Starbucks U.S. menu is the latest progress in the company’s ongoing commitment to be a ‘resource positive’ company and is one of the ways the company is pursuing its goal to reduce its carbon footprint by 50%.

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