Probat, the coffee processing plant and machinery experts launches a series of digital events in 2021 to offer the coffee industry a variety of formats for the joint exchange of challenges, solutions and innovations.

Due to the global Covid pandemic with restricted travel and local lockdowns affecting international coffee fairs, it has never been so important for digital communication channels to open up.

For these reasons, Probat has organised a whole series of digital events to provide a platform for people to continue the regular exchange of information, trends, challenges and solutions that the coffee industry faces.

The series consists of 3 different formats:

  • POP UP series
  • HEAT series
  • Connecting Markets digital

Probat has already been bundling all topics related to the speciality coffee roaster scene in the Facebook Live format “POP UP Series” since 2020.

Furthermore, the roasting machine manufacturer has also created the “HEAT Series” to offer large coffee companies from the industrial segment a customised content format.

Another highlight will be the “Connecting Markets digital” event that takes place from February 22 – 24 which consists of presentations of the latest Probat innovations on environmental, roasting and control technologies. This event will be the company’s most important information hub this year.

Jan Molitor, Executive Vice President Marketing, Probat said,

Digitilisation offers us the opportunity to roll out our topics much faster. Currently, this is the only way to stay in contact with our customers and the industry.

Therefore, we seek this kind of exchange, where we can also present our solutions and ideas for the coffee industry. We are looking forward to it, but also to seeing each other in person again soon.

During the course of the year, different events take place every month to discuss relevant topics together with the industry.

All sessions are streamed live via the company’s social media channels. There is no registration required. Everyone is invited to actively participate, either directly in the live chat during the streams or by sending questions by email in advance, which the Probat experts will pick up and answer during the respective event.

Those who want to follow the digital roadmap can make a note of the dates in iCal or Outlook:

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