The Fairtrade Foundation launches a virtual festival to highlight how the climate crisis is affecting the future of food and those who produce it.
The Fairtrade Fortnight 2021 will take place from 22 February – 7 March and the ‘Choose the World You Want Festival‘ will feature a series of virtual events designed to engage, inform and educate people around the urgent message of Fairtrade and climate change.
You can get involved by donating to support FairTrade or alternatively if you are a business, you could get involved in numerous ways:
- Tell your Fairtrade story online and in-store using the resources provided on the Fairtrade Fortnight 2021 toolkit, which includes posters, illustrations and the new ‘Choose the World You Want’ brand film.
- Letting Fairtrade know about an event you are doing during Fairtrade Fortnight, and they will be able to add you to the line-up!
- Anything! Planned promotions, competitions, events or any other ways you will be celebrating Fairtrade Fortnight.
Fairtrade supporters and ethical shoppers are being encouraged to take part in the free digital festival – the first of its kind hosted by the Fairtrade Foundation.
The online initiative will bring the movement together and feature panel discussions, performances, workshops and collaborations between the Fairtrade Foundation and retailers, chefs and high-profile names in the world of food and sustainability.
Fairtrade Fortnight 2021 marks the start of a new climate campaign asking the British public to get behind Fairtrade so that farmers overseas can benefit from fairer prices, fairer trading practices and the resources needed for tackling the climate emergency in low-income countries such as Kenya and Honduras.
Nilufar Verjee, Director of Public Engagement at the Fairtrade Foundation, said:
Farmers and workers in agricultural communities in the global south have contributed the least to climate crisis – yet they are among the world’s most vulnerable and are already feeling the worst effects from unpredictable weather to natural disasters and disease.
But without stable incomes, these farmers lack the ability to fight climate change impacts and continue to struggle to meet their immediate needs.
Poverty and environmental damage in our food supply chains will not end until exploited farmers are paid fairly and given the power to make their own choices.
Only then will they have the power to effectively fight the impacts of the climate crisis.
Fairtrade coffee farmer Bayardo Betanco, of the Prodecoop co-operative in Nicaragua, said:
There is a chain on earth that starts where the producers are. They are the ones who suffer the consequences of climate change, the ones who get the least help, and carry all of the burden. It’s not fair.
Each year, communities nationwide play a key role in promoting Fairtrade Fortnight through their own campaigns, events and materials, in order to help raise awareness of the link between trade and poverty.
The Fairtrade Foundation hopes people will engage with Fairtrade Fortnight once again this year, as part of their ongoing efforts to protect people and planet.
Fairtrade is committed to fighting the climate crisis. Fairtrade Standards encourage producers to protect the environment by improving soil, planting trees, conserving water and avoiding pesticides, while Fairtrade’s programmes include climate academies for farmers to share best practice.
