Last Updated on April 5, 2020 by kristina
Nestlé has announced the launch of a new range of coffee products under the Starbucks brand.
The new range consists of 24 products, including whole bean and roast and ground, as well as the first-ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technology. This is the first product launch since the two companies formally joined forces in August 2018 and created a global coffee alliance.
“Our two teams have done an outstanding job in just six months developing a range of new and exciting premium coffees, crafted with care and passion, combining Nestlé’s coffee and system know-how with the Starbucks coffee, roasting and blending expertise,” said Patrice Bula, Executive Vice President, Head of Strategic Business Units, Marketing, Sales and President of Nespresso (shown here).
Nestlé will start rolling out the products in several markets across Asia, Europe, Latin America, Middle East and the US.
“We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home across the world’s most popular single-serve platforms, the Nespresso and Nescafé Dolce Gusto systems,” said John Culver, group president, Starbucks International, Channel Development and Global Coffee and Tea. “Today’s announcement further extends the global reach of Starbucks brand as we expand into new channels as part of a global coffee alliance with Nestlé.”
Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks consumer packaged goods and foodservice coffee and tea products around the world, outside Starbucks coffee houses and excluding ready-to-drink products.