The release of KIT KAT ® Birthday Cake brand-new flavor marks the very first time that a KIT KAT ® Bar includes sprinkles. This new limited-edition Bar is a celebration of tasty birthday cake flavored white crème and the beloved crisp wafers, highlighted by a colorful assortment of sprinkles. This new KIT KAT ® Bar will be available across the country starting April 2020.

KIT KAT ®, as a brand name, is internationally recognized for its creative flavors,” said Susanne Prucha, Marketing director, KIT KAT ®.” Our U.S. KIT KAT ® fans have continued to voice longing for new and imaginative flavors, which is what we’re giving them in 2020. We’ve started the year with not one, but three new flavor innovations and can’t wait to announce what else we have in store!”

KIT KAT ® Bars recently have been bursting with flavor innovations, including KIT KAT ® Duos Mint + Dark Chocolate, Sweet Cinnamon, and Pumpkin Pie. This release is the third new limited-edition flavor revealed in 2020, following the success of Raspberry Crème and Lemon Crisp. These flavor transformations come from the KIT KAT ® flavor innovation team, who is continuously working to create brand-new and exciting flavors throughout the year and are simply a taste of what’s to find.

KIT KAT ® Brand takes flavor seriously and aims to provide for our fans who are equally as passionate about the endless flavor possibilities,” stated Justin Kukura, Senior Manager Chocolate Product Development at The Hershey Company. “KIT KAT ® Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles.”

The new KIT KAT ® Birthday Cake Bar flavor comes in a standard 1.5 oz. bar (SRP $1.09) .


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