7‑Eleven has added another sustainably sourced coffee alternative to its portfolio: Kenya Single Estate Grown Coffee.
The single-origin hot drink, made with Rainforest Alliance-certified beans, is available in 7-Eleven locations. From the award-winning Sasini Estates, this sophisticated coffee is grown by six independent family farms that have operated for many generations in the foothills of Mount Kenya north of Nairobi.
Hand-picked, naturally fermented before being sun-dried,wet-pulped, screen beds, the Kenyan Arabica beans are completed with a medium roast to improve the flavor that bears distinct citrus notes and a subtle floral scent.
” For each of our Seven Reserve coffees, we search the world for fascinating and unique varietals that we think coffee-lovers will seek out and appreciate,” said Michelle Cram, 7‑Eleven senior category manager for hot beverages. “Kenyan coffee is a particular favorite of mine, and this set brewed from beans with an heirloom heritage that gives it an especially rich taste. For a full flavor experience, pair a cup with our freshly made delicious apple fritter, with real apples and cinnamon-he also added.”
Available from 2018, Seven Reserve is a proprietary line of specialty coffees. Available at 7‑Eleven stores, Seven Reserve premium-brewed coffees provide at the same low cost as all other hot beverages.
7‑Eleven remains to grow its portfolio of sustainable coffees, which now account for as long as half of its green coffee purchases. Since 2016, 7‑Eleven has presented Rainforest Alliance Certified coffees from Colombia, El Salvador, Nicaragua, Mexico, Peru, Sumatra, in addition to an African mix from Rwanda and Ethiopia, all grown responsibly. Single-origin 100% Coffee, Colombian Rainforest Alliance Certified is a permanent offering and top-seller on the hot beverage bar.
The Rainforest Alliance is a global nonprofit organization that seeks to conserve biodiversity and ensure sustainable incomes.
The Rainforest Alliance Certified seal suggests that 100% Arabica beans sourced from coffee-growers whose farms are required to fulfill rigorous criteria developed to protect the environment, conserve wildlife and promote the well-being of local communities.
7‑Eleven continues to search for responsibly-sourced coffees, products, and packaging with less environmental impact. Future Seven Reserve coffees will include both unique blends and single-origin brews from top growing areas around the world.