Tony’s Chocolonely has announced they have a second partner in their Open Chain programme. Discount supermarket chain Aldi is joining the flamboyant Dutch chocolate company in their drive for slave-free chocolate.
Together, they have launched a chocolate range with the tongue-twisting name of Choceur CHOCO Changer. I can’t help but feel that someone in Tony’s Chocolonely marketing department spends too much time at one of Amsterdam’s famous ‘coffee shops.’
I’m proud to welcome ALDI as a new mission ally. Together, we can amplify our impact on the ground. It proves the Open Chain model works and we are ready to scale. – Paul Schoenmakers, Head of Impact at Tony’s Chocolonely
The chocolate bar is Fairtrade certified and 100% responsibly sourced, adopting all of Tony’s Open Chain five sourcing principles to support cocoa farming communities in Côte d’Ivoire and Ghana and guaranteeing a transparent and traceable supply chain.
Mary Dunn, Managing Director of Corporate Responsibility at Aldi UK, said: “The collaboration with Tony’s Chocolonely is a UK supermarket first, and we’re delighted to be able to offer this amazing product to our customers. By choosing the CHOCO CHANGER, shoppers are getting a delicious chocolate bar while also doing their bit to support hard-working cocoa farmers.
As a member of Tony’s Open Chain, we’re committed to doing all we can to support the cocoa supply chain, ensuring transparency and fair pay for farmers in West Africa. – Mary Dunn, Managing Director of Corporate Responsibility at Aldi UK
Anna Barker, Head of Commercial Partnerships at the Fairtrade Foundation said: “The launch of CHOCO CHANGER is another highlight for farmers in the Fairtrade and Aldi partnership. It marks an important step towards farmers being able to earn a living income and demonstrates a pioneering approach to global change in the cocoa supply chain.”
The bars were originally intended to be on the shelves in Spring 2021, but we’re pleased to see them finally arrive. A few years ago, the UK hadn’t heard of Tony’s Chocolonely, but I’ve personally noticed the colourful bars in many more locations. Retailers acknowledge that ethical branding sells, while Tony’s has got a distinctive style with wide appeal to the British consumer.