Nestlé revealed the global launch of Starbucks premium instant coffee. The new range contains Medium Roast and Dark Roast coffees, along with a variety of coffee drinks and a tea latte.
Available in multi-serve tins and single-serve formats, these products combine the expertise and heritage of Nestlé in the instant coffee segment with the one-of-a-kind signature premium taste of Starbucks.
From February 2020, Nestlé will introduce the new range of Starbucks premium instant coffee worldwide in markets including Ireland, Brazil, Chile, Mexico, Australia, New Zealand, Greater China (Mainland China, Hong Kong, and Taiwan), Japan, Malaysia, Singapore, Thailand, South Africa, UK.
The new series of Starbucks premium instant coffee is the most recent innovation co-developed by Nestlé and Starbucks under the global coffee partnership, which in the last year has brought a wide variety of new offerings to greater than 40 markets.
” The continued strong cooperation between Starbucks and Nestlé allowed us to move at speed and to expand the Starbucks brand into the instant coffee segment. We are excited to keep leveraging our coffee knowledge to create new experiences for consumers,” stated David Rennie, Deputy Executive Vice President, Head of Nestlé Coffee Brands. “The instant coffee sector is growing fast internationally. With the launch of Starbucks premium instant coffee, we have a new range that resonates with Starbucks consumers and will enhance our leading position-he also added.”
” We’re very excited to introduce our high-quality Starbucks coffees in a premium soluble format for customers to enjoy,” stated John Culver, Starbucks International, Channel Development and Global Coffee and Tea, group president. “The speed in which this development came to life is an example of the power of our partnership as we further extend the international reach of Starbucks for our customers and create long-term value for both companies- he added.”
The Medium Roast is a smooth and balanced Latin American coffee with creamy notes of nuts and milk chocolate. The Dark Roast is a fuller-bodied, strong Latin American coffee with a sweet roast flavor and notes of tasty dark chocolate.
The new coffee drinks and tea latte are inspired by signature Starbucks beverages, available in Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte, and Vanilla Latte, along with tea-based Matcha latte.
All products crafted with the same high-quality, ethically sourced C.A.F.E. Practices arabica beans served in Starbucks coffee shops internationally. The Starbucks premium instant coffee range is available in supermarkets and major online platforms.
