Swiss chocolatier, Läderach announces the opening of its world’s largest flagship store in New York City on 5th Avenue.
Läderach is a family-owned chocolate company, since 1962. It’s the largest chocolate retailer in Switzerland with 100 stores worldwide, offering over 100 varieties of chocolates.
Läderach’s retail and e-commerce expansion builds upon its entry in London, Toronto and New York City in November 2019 and in November 2020, the House of Läderach in Bilten Switzerland, a chocolate experience centre and outlet store.
The company recently opened up a retail store in the American Dream Meadowlands in East Rutherford, New Jersey, and the New York City flagship store marks its 100th store opening in the world. An additional US retail location is set to open at Washington, DC Union Station in February 2021.
To add to its store profiles, the new flagship store located on 537 5th Avenue and 45th street in New York City is 2,500 square foot.
This store features a one-story, rotating cocoa bean sculpture featuring real chocolate., designed by World Chocolate Master, Elias Läderach. This sculpture is one-of-a-kind and designed specifically for this 5th Avenue location.
The store also features a dedicated FrischSchoggi™ (fresh chocolate) counter where consumers can select from over 20 varieties of its signature hand-cut chocolate bark.
In addition, there is an entire counter devoted to its unique praline and MiniMousses collections, as well as a self-serve, wrapped-chocolate carousel for ChocoBijoux, among many other chocolate varieties and seasonal collections.
All chocolate featured is freshly made from bean-to-bar and shipped directly to the store.
Johannes Läderach, CEO, Läderach-chocolatier suisse said,
We make fresh, artisanal chocolate from Switzerland, and our first store in New York and e-commerce performance proves that there is demand for our unique chocolate experience.
We are excited to meet the growing premium chocolate demand in the US through this expansion.
Läderach claims “The secret of their success,” with the expansion into 15 countries lies in their culture of trust in local management and teams, where they have around 1,000 employees.