March and April have seen a number of coffee expos and festivals take place. Producers, importers, roasters, and equipment manufacturers have had the opportunity to demonstrate their skills and products in various locations around the globe. It’s also an opportunity for producing countries to present their coffees and find new partners. Hence, it’s not uncommon to find several national stands at these events.
Recently, Indonesia has been successful in finding new clients for its coffee and has even ranked among the top ten places to drink coffee at Expo 2020 Dubai.
Brazil is another country intent on showcasing the best it has to offer. It has attended several events, including the Helsinki Coffee Festival, the biggest coffee event in the Nordic regions. Finland currently has the second-highest per capita consumption of coffee in the world, which makes the country a target destination for such festivals.
Henrique Cambraia, the president of the Brazilian Specialty Coffee Association (BSCA), notes:“The region as a whole stands out in consumption and imports, which makes our presence at the ‘Helsinki Coffee Festival’ essential, where we could show all the quality, sustainability and availability in quantity of Brazilian coffees to this important market, aiming to add value and expand business.” Brazil is also preparing a documentary on the presence of Brazilian coffee in Finland.
At the recent Specialty Coffee Expo in Boston, Brazil has been successful in securing deals with new clients. According to the BSCA, Brazilian attendees made contact with 521 new potential clients.
[This] resulted in US$ 15.536 million in business deals at the fair and the projection for closing a further US$ 131.066 million over the next 12 months.
Brazilian Specialty Coffee Association
Brazilian attendance at the festivals is in part the result of a wider project, called “Brazil. The Coffee Nation,” developed by BSCA in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The goal “is to strengthen the image of the national beans worldwide and to position the country as a high-quality supplier, using state-of-the-art technology resulting from research (sic) carried out.”
Brazil also aims to publish “the exclusive certification and traceability processes adopted in the national production of speciality coffees, highlighting their socio-environmental responsibility and incorporating a competitive advantage to Brazilian products.” The project (sic) targets markets across the world, including UK, USA, UAE, China, South Africa, France, Taiwan and several others.
