Festivals and expos can be a great way of meeting new people and finding new business partners. Indonesia clearly understands the value of such events as it attracted potential transactions in the US worth $19.5 million at the recent Specialty Coffee Expo in Boston.
In the past, Indonesia has performed well in international coffee events. Recently, the country participated in Turkey’s Coffex Istanbul Festival for the second time. Indonesia, the fourth largest coffee producer in the world, is looking for international business partners to expand the distribution of its coffee around the world. The managing director of Coffex thanked the expo for its colourful contribution at the event, and Consul General Imam As’ari expressed his joy at the business connection between Indonesia and Turkey coffee industries.
Indonesia was recognised at the Dubai Expo 2020 when it was included in the top ten places to drink coffee at the festival. Director-General of National Export Development and Commissioner General of the Indonesian Pavilion, Didi Sumedi, is pleased with this achievement, saying that “Indonesia is proud of being recognised by the international community” as “the Indonesian restaurants become the visitors favourites to Expo 2020 Dubai.”
Together with Vietnam and India, Indonesia is the fastest-growing coffee market globally. There is a high demand for coffee from West Java, Gayo, Mandailing, Luwak, Toraja, and Bali. Like in Dubai and Istanbul, Indonesian coffee drew praise from visitors.
Indonesian Cooperatives and Small and Medium Enterprises (SMEs) Ministry “has successfully assisted Indonesian coffee SMEs in expanding their market access to the US,” said the head of the Law and Cooperation Bureau, Henra Saragih. They also found buyers from Argentina, Mexico, Panama, Canada and Ecuador.