As a result of this partnership, Lavazza will be able to expand its online retail presence and reach the Indian home market. The company offers most of the popular retail coffee variants, including ground coffee, coffee beans, and coffee capsules.
Coffee machines and coffee-related accessories will be sold to cater for the increasing range of customers who want to brew at home. There has also been a surge in demand for home brewing tools, particularly the simple, but cheap and effective French press.
The idea behind this partnership with Tata CLiQ Luxury is to enable consumers to continue experiencing coffee, and not just consume it. For us at Lavazza, coffee is more than just a beverage; it is a habit that helps you look within yourself while you are brewing that perfect cup of coffee from scratch, where it’s just you and your coffee for those 5 minutes.
With this as the premise and to help bring this experience to life, a curated collection of coffee, accessories and machines are available on Tata CLiQ Luxury. We are certain that, with this partnership, we will be part of households that share a strong relationship with coffee as a connector, and motivate coffee enthusiasts to experiment with some of our most premium products and accessories.
Managing director of Lavazza India, Jai Ganesh Ramnath
“Lavazza is one of the world’s most important coffee roasters, and we are elated to announce their launch on Tata CLiQ Luxury. An extensive range of Lavazza products has been thoughtfully curated on the platform, making it a one stop shop for coffee aficionados. As India’s premier luxury lifestyle platform, we will continue to deliver an unparalleled online luxury shopping experience for customers across the country.”
The business head of Global Luxury, Tata CliQ Luxury, Gitanjali Saxena
