The long-anticipated La Marzocco online experience is finally in China on the TMALL flagship store. Tmall.com is a Chinese-language website for business-to-consumer online retail, operated in China by Alibaba Group. From Marzocco are very excited to incorporate this platform for their community in mainland China, Hong Kong, Macau, and Taiwan.
La Marzocco aims to produce quality products and great content, using digital platforms in the goal of building community and providing educational resources.
Together with the La Marzocco Connect Machine and Mobile App launch, the local branch in Shanghai has pioneered in joining the online sales channel, being the first in developing a flagship store online with Tmall, the biggest premium e-commerce platform in China.
In doing so, La Marzocco wants to reach a wider audience while at the same time providing them with more firsthand knowledge around its history and Italian heritage. To celebrate this venture, La Marzocco will debut its highly anticipated Leva X 1 group espresso machine during the Tmall Women’s Day event starting from March 8th to 22nd.
