Illycaffè

ILLY WILL LAUNCH ITS FIRST EVER RTD COLD BREW

Last Updated on August 19, 2021 by kristina

Illycaffè has presented Illy Cold Brew Ready-to-Drink: the only canned cold brew made with Illy’s famous blend of 100% Arabica beans, developed over 85 years. Aside from its new taste experience, at the product’s core are sustainably sourced beans purchased straight from coffee producers who fulfill Illy’s industry-leading quality standards.

The new RTD contributes to the brand’s current line up of five ready-to-drink coffees: Café, Café Unsweetened, Café Latte, Cappuccino, and Mochaccino. All varieties are made from natural ingredients without any preservatives, added colors or flavors, and packaged in slim, sleek aluminum cans that resemble Illy’s other products.

“Illy Cold Brew Ready-to-Drink reflects our desire to provide consumers many other occasions to enjoy the taste and the quality of Illy coffee, keeping in step with contemporary consumption trends,” stated Massimiliano Pogliani, CEO of Illycaffè.

“Our new cold brew is greater than ready to drink. It awaits more people to discover the pleasure of Illy coffee, in more places, wherever life’s adventures may take them, he also added.”

Illy Cold Brew Ready-to-Drink will debut at Booth 5407, Hall E at the 2020 Natural Products Expo West in Anaheim, CA. It will be presented from 3-7 March 2020 and will become available in April at a recommended retail price of $3.49 per 8.45 fl oz can.

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