The Turkish coffee chain Espressolab recently opened its Espressolab Roastery in Istanbul, a combination of a coffee shop, roastery, workshop and bakery under one roof. The roastery is the company’s 100th branch in Turkey.
The €5 million ($4.9 million) facility offers a unique coffee experience as well as information about coffee, concerts, workshops and art events. It is expected to increase the company’s roasting capacity by 17% per month and achieve its long-term goal of opening 500 shops.
Since establishing its first branch in Istanbul’s Bilgi University in 2014, the company has so far opened 165 branches worldwide. With shops in Egypt, Germany, Jordan, Iraq, Morocco, Palestine, Portugal, Qatar, South Africa and the United Arab Emirates, Espressolab plans to open 200 shops by the end of 2022.
The ‘Future Generation Coffee’ Movement
EspressoLab’s Future Generation Coffee movement aims to continue the production of high-quality coffee. With this initiative, the company wants to ensure quality coffee production and sustainable coffee preparation longevity. Under the slogan “We are Responsible Together”, Espressolab carries out activities with local producers and non-governmental organisations to raise awareness of sustainable coffee that “the producer can afford for himself and his environment, and to develop production projects for the future.”
Roasting their own coffee
Espressolab personally visits local farms in Tanzania, Ethiopia, Indonesia, Guatemala, Colombia, Brazil and Kenya, where they develop programmes to support local producers. They select the best beans from the farms and roast their coffee in-house, constantly updating roasting profiles with the help of world-renowned coffee expert Renato Correira. While some coffee chains offer coffees that have a shelf life of more than six months, if not a year, this is not the case with Espressolab. The coffees they serve to their guests are not stocked for long. For them, qualified coffee is synonymous with fresh coffee.
Press Release
ISTANBUL, Oct. 7, 2022 – 100% local coffee brand Espressolab carries its branding journey to the global arena with its new investments and brings together Europe’s largest coffee experience centre, Espressolab Roastery, with coffee lovers. Espressolab Roastery was built by converting Turkey’s first cardboard factory with an area of 6 thousand square meters located in Istanbul Merter and is Espressolab’s 100th store in Turkey. Espressolab Roastery has areas with different concepts, including coffee roasting centre, coffee shop, cocktail bar, bakery, workshop station, conference hall, mini greenhouse area and co-working spaces. Espressolab Roastery hosted its first guests by making its launching on Sunday, September 11, 2022, and an interesting event about the future of coffee experience.
This centre aims to create employment for 200 people as the first step. Rather than a classic coffee shop service, it offers a unique coffee experience environment in Turkey with quality coffee experience, theoretical and practical information about coffee, concerts, workshops, and art events.
Espressolab Roastery shows the current coffee market in Turkey
Espressolab Marketing and Corporate Communications Manager Ersin Kefeli emphasized that Espressolab Roastery will be a coffee experience centre that coffee lovers from all over the world will want to visit.
We have been working hard to bring quality coffee to all coffee lovers in the world since the first day we were established as Espressolab. In this direction, our biggest goal is to reveal a value with the story of a coffee bean in all these processes, from the coffee bean to the cup, and to provide a sustainable and quality coffee experience in all processes from the farmer producing the bean to the barista preparing the coffee. At this point, Espressolab Roastery is a very significant project in terms of conveying our story that we want to tell with these purposes to more people. We have built Europe’s largest coffee experience centre. This is also a good opportunity to see how the growing coffee market in Turkey is as well.
Ersin Kefeli, Marketing and Corporate Communications Manager, Espressolab
Investor interest will increase with Espressolab Roastery
Espressolab, which continues to grow with franchise investments in Turkey and abroad, aims to increase investor interest in Espressolab Roastery. By continuing its investments continuously in 2022, the company serves 165 stores around the world. Espressolab maintains serving in 11 countries around the world by increasing its coffee roasting capacity to 35 tons per month with Espressolab Roastery. According to the research conducted by the Germany-based FoodService Europe & Middle East magazine, the company ranks second in Europe’s fastest-growing coffee brands with a growth of 64.2%. Except for Turkey; Investments for stores in Germany, Cyprus, Portugal, Egypt, Morocco, Palestine, Iraq, Dubai, Qatar, Jordan and South Africa continue.
