Features at Expo
Over 400 exhibitors showcase their most innovative products and services at Expo with many competing for the show’s Best New Product and Coffee Design Awards. On the Expo show floor, visitors can network with professionals from across the industry, including roasters, retailers, producers, importers, and baristas.  The Cupping & Tasting Rooms provide opportunities to sample coffees from a variety of regions, while the Roaster Village & Market will bring roasters and consumer-focused products to the Activities Hall, alongside the U.S. Coffee Championships. Those seeking education experiences will find dozens of lectures by industry experts as well as workshops and courses from the SCA’s educational programs, covering a wide array of topics of interest to coffee professionals. 

U.S. Coffee Championships
The 2021 Specialty Coffee Expo will host the U.S. Coffee Championships organized by the staff and volunteers of the SCA U.S. Chapter. Coffee professionals from across the United States will compete in New Orleans in the U.S. Cup Tasters, U.S. Coffee in Good Spirits, and U.S. Roaster Championships plus a U.S. Latte Art Competition. 

Registration and Hotels
Early bird registration rates at Expo are available until August 19 and visitors may take advantage of special hotel rates by booking their rooms through the Expo reservations department.

A Safe Expo Experience
Creating a safe experience during Expo this year is our main priority. A number of precautions will be put in place in order to offer a safe environment for both attendees and exhibitors, including physical distance guidelines, increased cleaning routines, sampling regulations, and more. The new COVID-19 safety measures in place are led by a designated COVID-19 Safety Officer and are subject to change as we continue to track the situation and receive guidance from state and local health authorities, the CDC, and WHO. 

More information about the Specialty Coffee Expo is available on the event website at

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