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BARRY CALLEBAUT LAUNCHES DIGITAL EVENTS PLATFORM

Barry Callebaut

Barry Callebaut has announced BC LIVE, a new digital events platform to engage with customers on a virtual journey of chocolate and cocoa.

BC LIVE is launching on June 22 with a series of “bite-sized” webinars to understand lifestyle choices like keto and vegan, and how chocolate can play a role to meet these specific consumer needs. The series is suited for food manufacturers in the United States and Canada.

TJ Mulvihill, VP Marketing, North America, stated that BC LIVE is organised and high-touch digital experience, led by industry experts, that will deliver all the information that food manufacturers need to know about today’s chocolate trends and solutions. Laura Bergan, Director of Brand, Marketing, also stated that they offer exclusive content in a three-part webinar series, including a session featuring in-house chefs. They will bring applications to life with a ‘better for you better for the planet’ twist.

Customers will learn about trends in wellness and sustainability and product solutions. Including the launch of two new solutions, for vegan and other growing lifestyle categories, plus, get a behind-the-scenes unique concept creation experience of “Better For You” treats created by our chefs in real-time.

BC LIVE will include three digital sessions with Barry Callebaut’s insight experts on Monday, June 22, Tuesday, June 23, and Thursday, June 25, from 12-12:40 pm CST.

  • Centennial Chocolate Trends – Monday, June 22, 2020

Meet the Gen Z & Millennial consumers who are shaping and accelerating “Good For You” and “Good For The Planet” trends. Learn how their choices are influencing innovation in categories like snack bars, cookies, ice cream, drinks, and more, in North America today.

  • Chocolate Solutions for Eating Lifestyles – Tuesday, June 23, 2020,

More consumers are exploring and adopting lifestyles like vegan and keto, and they want snacks and treats that fit with those choices. You will learn about chocolate, compound, cocoa, and nut solutions that help support different eating lifestyles, including two innovative solutions which will.

  • New Chef Concepts LIVE – Thursday, June 25, 2020

Join the Barry Callebaut chef team as they create in real-time! They will be making a selection of healthier treats and snacks that meet lifestyle eating choices. Learn more about chocolate and how it can play a role in meeting these specific consumer needs.

Written by kristina

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