Illva Saronno owned liqueur brand – Tia Maria has joined the ready-to-drink (RTD) category with the release of a canned iced coffee.
The Iced Coffee Frappé is made with 100% Arabica coffee, milk cream, and coffee liqueur Tia Maria. It’s created with nitro technology, which means the 200ml can foams when opened.
Neil Jardine, Managing Director of Disaronno International UK, said that the ready-to-drink market is growing and is targeted towards the younger consumers, with a strategy to breathe ‘new life’ into this beautiful brand.
He also added that over the upcoming months, the company would have more to share on further innovation, which started at the beginning of the year with its bold new packaging. The company’s investment in Tia Maria is substantial and consistently above the category norms, and the combination of new products into the mix enables it to thrive.
The coffee is bottled at 4% ABV and the packaging for the new RTD has been created by a Dutch street artist Karsi and features an abstract design.
Tia Maria Iced Coffee Frappé is available to buy from UK supermarket chain Sainsbury’s at an RRP of £1.89 (US$2.30) per can.
