Yum China Holdings, Inc., and Lavazza Group, revealed that they are partnering to explore and develop the Lavazza coffee shop concept in China. As the first step, a new Lavazza Flagship Store in Shanghai, their first outside of Italy, opened its doors to coffee enthusiasts.
Joey Wat, CEO of Yum China, stated that they are delighted to partner with Lavazza and to bring their one of a kind Italian coffee experience to China. This partnership is excellent news for consumers who seek a premium coffee experience, and from the company are excited to welcome them to the new flagship store. There is a high potential for coffee, and working with Lavazza will help them to explore the coffee market in China.
Lavazza stated that they are honored to join forces with Yum China, which is a respected partner with in-depth knowledge of the market and the needs of Chinese consumers. China is a very important market with huge untapped potential for coffee consumption. Antonio Baravalle, CEO of Lavazza Group, stated that Lavazza has been searching for the right opportunities to establish itself in China and Asia, and this partnership is an essential first step.
Lavazza has developed its Italian heritage and commitment to quality and innovation. With a history of 125 years, Lavazza established itself as an industry pioneer that is loved by coffee drinkers around the world. The new Flagship Store, located in Jing’an, a historic district in the heart of modern Shanghai. Embracing tradition and innovation, the new store enables customers to experience first-hand every aspect of Lavazza within a one of a kind and iconic Italian style setting. The store design features high ceilings, artistic murals, and marble furnishings. The store design offers customers an immersive Italian coffee shop experience that is almost similar to what they could expect to find in Italy.
Lavazza’s iconic Moka Carmencita coffee maker, with its distinctive conical shape, is in full display throughout the store. The Elektra Belle Epoque limited edition espresso machine, whose look is inspired by the very first espresso machine, can also be found in the store. Lavazza’s goal is to preserve the charm of the history of coffee while telling the unique story of its pioneering role in the development of coffee.