Lavazza

LAVAZZA TO ACQUIRE AUSTRALIA’S BLUE POD COFFEE

Lavazza in Italy is to acquire Blue Pod Coffee in Australia.

The latest deal involving the company follows on the heels of its acquisition of French brand Carte Noire and Denmark’s Merrild. The company also recently acquired Kicking Horse Coffee in Canada, France’s ESP and Italian coffee pods and machines company Nims.

In a statement, Lavazza said the latest deal was “part of the group’s internationalisation strategy and confirms the importance of Australia as a key market.”

“This operation pursues group expansion at international level, so continuing to drive solid growth and value creation. The acquisition of Blue Pod is particularly significant because it gives us a presence in Australia,” said Antonio Baravalle, Lavazza Group CEO (shown here).

“The acquisition of Blue Pod demonstrates the strategic importance of Australia, which is one of the key countries identified for the group’s international expansion and development. This operation represents a significant opportunity for Lavazza to grow in the country, in the work place coffee segment, leveraging the current expansion of the Australian market together with the local population’s strong awareness of quality coffee,” said Silvio Zaccareo, Blue Pod director.

Leave a Comment

Your email address will not be published. Required fields are marked *