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FLAVOUR CATALOGUE: A VALUABLE MARKETING TOOL FOR CENTRAL AMERICAN CACAO EXPORTERS

CBI, together with the EU, SIECA and local partners, is creating a flavour catalogue. This catalogue profiles 60 specially-selected cacao samples from 6 Central American countries. The catalogue is one of many outcomes of the Connecting Central America project. It is a valuable tool for promoting the Central American varieties of fine flavour cacao. Representatives from organisations involved in creating the catalogue share its importance. They also talk about some of the challenges they have faced and the benefits the catalogue will have for farmers, exporters and the region.

Two goals: more knowledge and more exports

With support from the European Union and the Secretariat for Economic Integration of Central America (SIECA), the Connecting Central America project focuses on empowering cacao businesses and helping them sell their products to top clients. Jörn Berger, CBI’s cacao and chocolate consultant in Central America, explains how the flavour catalogue unites these 2 goals. “For the catalogue, we trained producers and tasting panellists on:

  1. sensory evaluation, and
  2. how the post-harvest process affects the flavour of their beans.

This is something we have worked on since the beginning of this 4-year project. At the same time, the catalogue will be a promotional tool. Cacao producers can share it with buyers at trade fairs and other matchmaking activities. They can use it to show the diversity of Central American cacao and promote their products at an international level.

Rocío Fallas Salas coordinates the cacao programme for the Ministry of Agriculture and Livestock of Costa Rica. She confirms the value of the catalogue for producers. Rocío explains, “Many cacao producers are unaware of the quality of their beans. Or they lack the vocabulary to describe the flavour profile in detail. The flavour catalogue will help them demonstrate the quality of their cacao and negotiate accordingly.”

Many cacao producers are unaware of the quality of their beans. Or they lack the vocabulary to describe the flavour profile in detail. The flavour catalogue will help them demonstrate the quality of their cacao and negotiate accordingly.

Rocío Fallas Salas, coordinator for the cacao programme for the Ministry of Agriculture and Livestock of Costa Rica

To prevent a flavour catalogue based on subjective opinions, a tasting panel determines the flavour profiles.  The panel follows internationally recognised guidelines, including the International Standards for the Assessment of Cacao Quality and Flavour (ISCQF) and the Cacao of Excellence (CoEx) assessment.”

Sustainable cacao production and flavour diversity

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The flavour catalogue is a digital and printable document. It describes 60 cacao samples from the 6 countries participating in the project: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. Each country also proposed tasters for the tasting panel. Rocío highlights the importance of this regional teamwork. “When it comes to fine flavour cacao, we want to profile ourselves as the region of Central America and not as individual countries,” she says. “This catalogue allows us to position ourselves as one region with sustainable cacao production and diversity of flavours.”

This catalogue allows us to position ourselves as one region with sustainable cacao production and diversity of flavours.

Rocío Fallas Salas,, coordinator for the cacao programme for the Ministry of Agriculture and Livestock of Costa Rica

Álvaro Moreno is a specialist in agro-industrial export development with the Export and Investment Promotion Agency of El Salvador (PROESA). He adds, “We can achieve more together. Collaborating like this also means that the results are objective and transparent. No one can change the results in their favour.”

CBI plans to present the flavour catalogue in June 2022. Each country will receive a template to use as a starting point. “We provide a template for producers, business support organisations, ministries of agriculture, and the region of Central America,” Jörn explains. “It is impossible to include everything, so the aim is to show a range of available qualities. Later, each party can add samples or focus on different aspects. Users can redesign the template, meaning they do not need to start from the beginning each time.”

Setting up a tasting panel

Álvaro explains that one of the biggest challenges of this project was logistics. “We are currently finetuning the tasting panel,” he says. “It involves collecting 10g cacao paste samples from various producers and sending them to each taster. Postal and courier services face infrastructural challenges in Central America. There is also a lot of phytosanitary paperwork involved. Once the tasters have the samples, our sensory evaluation expert will permit them to carry out the first evaluation. This step ensures that the tasters are all up to the same high standard. They must all work within the same parameters before evaluating the flavour catalogue samples.”

A tool with lasting impact

Jörn explains that the Connecting Central America project aims to work alongside local partners to support cacao producers and provide them with lasting skills and knowledge. “The flavour catalogue project is an excellent example of our desire to leave behind a tool with an impact beyond our project,” he says. Álvaro confirms the value of sharing knowledge, “CBI has been an example to us.” He adds, “The Connecting Central America project has done exactly what it set out to do. The catalogue has resulted in better skills and knowledge. And it is a tool that companies can use even after the project has ended.”

CBI has been an example to us. The Connecting Central America project has done exactly what it set out to do.

Jörn Berger, CBI’s cacao and chocolate consultant in Central America

More information

For more information about what the participating companies are achieving, visit the Connecting Central America Facebook Community.

Are you a European importer interested in products from Costa Rica, Panama, Nicaragua, Guatemala, El Salvador or Honduras? Contact CBI for more information or to meet with the suppliers in this project who are being trained to export to Europe.

The European Union (EU) co-finances the Connecting Central America project. The Secretariat for Economic Integration of Central America (SIECA) coordinates it. This project is part of the Central American Regional Economic Integration (INTEC) project.

Author

  • Nick 2017 500X500 1

    Nick Baskett is the editor in Chief at Bartalks. He holds a diploma from the Financial Times as a Non Executive Director and works as a consultant across multiple industries. Nick has owned multiple businesses, including an award-winning restaurant and coffee shop in North Macedonia.

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