Releasing data from its 2011 National Coffee Drinking Trends survey, the National Coffee Association (NCA) in the US says the study indicates that consumption among consumers in the 18-39 age range has rebounded to 2008-2009 levels following a decline last year.
The NCA said the finding mirror increased confidence expressed by that age group about their personal financial situation.
The study also found that the coffee category remains strong, narrowing the already slim lead of soft drinks.
“2011 NCDT data show that coffee’s relevancy remains strong amid a proliferation of beverage options,” said Robert F Nelson, NCA President & CEO. “A rebound in consumption among younger drinkers demonstrates strong category loyalty, which suggests a solid customer base for future growth.”
