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howard schultz

STARBUCKS’ HOWARD SCHULTZ RETURNS AS KEVIN JOHNSON RETIRES

Starbucks CEO, Kevin Johnson, surprised markets with an announcement that he would retire next month without a succession plan in place. Instead of being spooked, investors seemed delighted, as reflected in the 7% jump in the shareprice on the day. That response can be attributed, in part, due to who will take over, at least […]

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starbucks china

STARBUCKS FINED IN CHINA FOR TAMPERING WITH LABELS

A local market regulator in the eastern Chinese city of Wuxi, Jiangsu Province, fined Starbucks 1.36 million yuan ($210,000) for adjusting ingredient shelf life and using expired ingredients in two of its outlets there. A public announcement was recorded by the National Enterprise Credit Information Publicity System. In the information released, we can see that

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STARBUCKS PUSH FOR GROWTH TEMPERED BY UNCERTAIN CHINA MARKET

As part of Starbucks’ strategy to grow, they open more stores, ruthlessly control costs, and continuously introduce new items to market. Their marketing has been on point resulting in them being a go-to destination for millennials and TikTok’ers who upload and share videos where they review the latest Starbucks innovation, often attracting hundreds of thousands

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YUM! THE BIGGEST COFFEE RETAILER YOU’VE NEVER HEARD OF

As we watch the slow car crash that is Luckin Coffee, it’s an interesting time to watch the China coffee market. China has not traditionally been a huge coffee consumer, but Starbucks in China is changing habits. Yum China is China’s largest restaurant operator, listed on the NYSE, their share price (YUMC) has largely followed Starbucks (SBUX)

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