The Specialty Coffee Association (SCA) has launched New in Coffee, an online platform focused at businesses and consumers, gathering the latest product launches across the sector’s vast and diverse supply chain.
The online platform was built to be a comprehensive resource for everyone in the industry to keep up-to-date with the latest product innovation. SCA’s new platform features a graphic-forward interface with submissions across ten categories. Individual listing pages include descriptions, photos and videos, and company contact information.
After launching, SCA’s platform is full of entries for the 2020 Best New Product competition, previously scheduled for the Specialty Coffee Expo event in Portland, Oregon. Best New Product is expected to continue to live on as a much-loved feature of yearly SCA trade shows.
Public submissions will open soon in the following categories:
- Coffee Accessories
- Commercial Coffee Preparation & Serving
- Commercial Cold Brew Coffee Preparation & Serving
- Consumer Coffee Preparation & Serving (Non-Electrical)
- Open Class
- Roasting Equipment & Tools
- Specialty Coffee Beverage Stand-alone
- Specialty Non-Coffee Beverage Stand-alone
- Technology
Hopefully, the platform will be a guide for finding new products.