‘Fairtrade Fortnight’ is an annual campaign organised and funded by the Fairtrade Foundation to increase awareness of Fairtrade products, which takes place every August.<\/p>\n\n\n\n
It’s goal is to allow workers and farmers in developing countries to get a better value, through fairer prices, fair working conditions and favourable terms of trade.<\/p>\n\n\n\n
The certification label by the organisation ensures a business has purchased ingredients with at least a minimum price required to cover the sustainable cost of production, or the market price when it’s higher.<\/p>\n\n\n\n
There is also a ‘Fairtrade Premium’ payment. This is an additional amount which goes into a communal fund for workers and farmers to use, to improve the economic, social and environmental conditions.<\/p>\n\n\n\n
Around 60% to 80% of the world’s food is grown by women. Yet, they often don’t own the land and see little of the profit made from it.<\/p>\n\n\n\n
Fairtrade promotes awareness of this issue through videos like the one below which has so far been viewed over 170,000 times.<\/p>\n\n\n\n