{"id":6150,"date":"2020-06-11T07:42:10","date_gmt":"2020-06-11T07:42:10","guid":{"rendered":"https:\/\/bartalks.net\/?p=6150"},"modified":"2021-08-19T16:57:28","modified_gmt":"2021-08-19T16:57:28","slug":"starbucks-to-close-stores-and-shift-to-digital-experience","status":"publish","type":"post","link":"https:\/\/bartalks.net\/starbucks-to-close-stores-and-shift-to-digital-experience\/","title":{"rendered":"STARBUCKS TO CLOSE STORES AND SHIFT TO DIGITAL EXPERIENCE"},"content":{"rendered":"\n

Starbucks<\/a> announced its plans to modify its store portfolio in the U.S. through the combination of physical and digital customer experience. These changes are accelerated due to a retail environment that has shifted because of COVID-19.<\/p>\n\n\n\n

The company said that it plans to close up to 400 stores in the U.S. and Canada over the next 18 months, but adding carryout and pickup only locations.<\/p>\n\n\n\n

Starbucks<\/a> said its retail strategy is designed to enhance customer experience, expand its retail presence, and enable profitable growth for the future. The company said it was re-evaluating its coffee sales before the COVID-19 pandemic due to customers in big cities already showing a greater tendency to order coffee on the go.<\/p>\n\n\n\n

The U.S. store portfolio transformation includes the expansion of new Starbucks Pickup stores in dense markets, and convenience-led enhancements such as curbside, drive-thru and walk-up windows in suburban areas.<\/p>\n\n\n\n

Starbucks<\/a> also said it had reopened 95% of its U.S. stores after closing them in March to comply with social-distancing rules. The company also said that store sales in the last week of May were down 32% compared with the same week in 2019, marking its sixth consecutive week of sequential improvement from a weekly low of, 65% in mid-April<\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks announced its plans to modify its store portfolio in the U.S. through the combination of physical and digital customer experience. These changes are accelerated due to a retail environment that has shifted because of COVID-19.<\/p>\n","protected":false},"author":7,"featured_media":5039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/6150"}],"collection":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/comments?post=6150"}],"version-history":[{"count":0,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/6150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media\/5039"}],"wp:attachment":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media?parent=6150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/categories?post=6150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/tags?post=6150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}