{"id":4600,"date":"2020-04-07T07:33:20","date_gmt":"2020-04-07T07:33:20","guid":{"rendered":"https:\/\/bartalks.net\/?p=4600"},"modified":"2021-08-19T16:57:38","modified_gmt":"2021-08-19T16:57:38","slug":"nestle-expands-blockchain-zoegas-coffee-brand","status":"publish","type":"post","link":"https:\/\/bartalks.net\/nestle-expands-blockchain-zoegas-coffee-brand\/","title":{"rendered":"NESTL\u00c9 EXPANDS BLOCKCHAIN TO ZO\u00c9GAS COFFEE BRAND"},"content":{"rendered":"\n

Nestl\u00e9 <\/a>has increased the use of the IBM Food Trust blockchain modern technology platform to its Zo\u00e9gas coffee brand.<\/p>\n\n\n\n

The company has released selected editions of Zo\u00e9gas whole beans and roast & ground coffee in Sweden. This range named ”Sumer 2020″ is a 100% Rainforest Alliance certified mix of arabica coffee beans from three origins – Brazil, Colombia, and also Rwanda. Through blockchain-recorded data, coffee fans will now be able to trace their coffee back to different roots.<\/p>\n\n\n\n

For the very first time, Nestl\u00e9<\/a> partnered with a trusted third party – The Rainforest Alliance – to separately offer reliable data beyond what is usually disclosed by the company. The Rainforest Alliance provides its certification details, guarantying the traceability of the coffee. This detail is directly available to everyone with the IBM Food Trust blockchain platform.<\/p>\n\n\n\n

By scanning the QR code on the packaging, customers will be able to follow the coffee voyage from the growing locations to the Zo\u00e9gas factory in Helsingborg, where the beans are roasted, grounded, and packed. The data consists of details about farmers, time of harvest, transaction certificate for the particular shipments, in addition to the roasting period.<\/p>\n\n\n\n

Nestl\u00e9<\/a> began using blockchain in 2017 when it joined the IBM Food Trust as a founding member. Over the past three years, Nestl\u00e9<\/a> has scaled up and expanded the use of the blockchain system to bring its transparency and sustainability efforts to life for customers. It began offering consumers access to the blockchain with IBM on products such as Mousline pur\u00e9e and Guigoz infant formula in France. Along with OpenSC, Nestl\u00e9<\/a> is also piloting open blockchain to monitor and openly interact with data related to the sustainability of milk and palm oil.<\/p>\n\n\n\n

Nestl\u00e9<\/a> remains to leverage technologies to create better visibility of the entire value chain of its products and lead in making the supply chain more transparent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nestl\u00e9 has increased the use of the IBM Food Trust blockchain modern technology platform to its Zo\u00e9gas coffee brand.<\/p>\n","protected":false},"author":7,"featured_media":4620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/4600"}],"collection":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/comments?post=4600"}],"version-history":[{"count":0,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/4600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media\/4620"}],"wp:attachment":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media?parent=4600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/categories?post=4600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/tags?post=4600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}