{"id":3623,"date":"2020-01-15T09:22:18","date_gmt":"2020-01-15T09:22:18","guid":{"rendered":"https:\/\/bartalks.net\/blockchain-helps-equidor-cocoa-farmers\/"},"modified":"2020-05-22T14:36:31","modified_gmt":"2020-05-22T14:36:31","slug":"blockchain-helps-equidor-cocoa-farmers","status":"publish","type":"post","link":"https:\/\/bartalks.net\/blockchain-helps-equidor-cocoa-farmers\/","title":{"rendered":"BLOCKCHAIN HELPS ECUADOR COCOA FARMERS"},"content":{"rendered":"

We recently wrote about how blockchain was changing the way we buy coffee<\/a>. The same technology is also not only being used to help track and trace chocolate back to the farmer but adds some exciting other features that could change the way we consider which chocolate to buy.<\/p>\n

When we see something is labelled as ‘fair trade’, most consumers only have a vague notion that this must be better for the producers, but it only works on faith and trust. Psychologically, we are much more likely to care about something when we are faced with personal details. It’s why charities put a single child’s face in their awareness campaigns rather than talk about the thousands. We make personal connections, and this is exactly what the United Nations Development Progam (UNDP) in Ecuador is doing with a concept to take verifiable track and trace to the chocolate we consume. They have launched the concept under a product called The Other Bar<\/a>.<\/p>\n

\"\"<\/picture><\/figure>\n

What is The Other Bar Experiment?<\/h2>\n

There is a 2-minute video below which explains the concept pretty well.<\/p>\n

    \n
  1. Quality is at the top, so consumers don’t feel like they have to make a sacrifice for a good cause.<\/li>\n
  2. Blockchain is used for the track and trace back to the farmer<\/li>\n
  3. QR code is used on the packaging that gives details down to the farmer and exact location.<\/li>\n
  4. A token of value is given for each bar, which the consumer can choose to take themselves or award back to the farmer.<\/li>\n<\/ol>\n
    \n
    \n