{"id":2962,"date":"2019-09-18T07:23:41","date_gmt":"2019-09-18T07:23:41","guid":{"rendered":"https:\/\/bartalks.net\/?p=2962"},"modified":"2020-04-01T12:21:58","modified_gmt":"2020-04-01T12:21:58","slug":"story-behind-10000-coffee","status":"publish","type":"post","link":"https:\/\/bartalks.net\/story-behind-10000-coffee\/","title":{"rendered":"THE STORY BEHIND THE $10,000 COFFEE"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.ninetypluscoffee.com\/\">Ninety Plus Coffee<\/a> is proud to announce that they broke the world pricing record again. Their 2019 prototype coffee was sold to\u00a0The Espresso Lab\u00a0in Dubai for a world record price of USD $10,000\/kg. This breaks <a href=\"https:\/\/www.ninetypluscoffee.com\/\">Ninety Plus\u2019<\/a> previous record of $5,001.50\/kg established at auction in 2017.<\/p>\n\n\n\n<p>The founder of The Espresso Lab, Ibrahim H. Al Mallouhi, called this coffee \u201cThe Unrivaled\u201d and will serve&nbsp; it to his clients in Dubai at $250\/cup. <\/p>\n\n\n\n<p>This coffee represents a tiny fraction of what <a href=\"https:\/\/www.ninetypluscoffee.com\/\">Ninety Plus<\/a> produces but helps to showcase the broader work they do to reforest land with ecological integration of coffee, the high pay and quality of life offered to our workers, and their endless pursuit of the next frontiers of coffee taste.<\/p>\n\n\n\n<p>This prototype coffees of very small size have very little direct economic impact\u00a0while proving that the big work, to transform the coffee farming model, is paying off. This record transaction strongly indicates that the market continues to savor the large\u00a0scale work <a href=\"https:\/\/www.ninetypluscoffee.com\/\">Ninety Plus<\/a> does.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ninetypluscoffee.com\/\">Ninety Plus Coffee<\/a> commits to continue<em>\u00a0<\/em>to\u00a0reforest\u00a0hundreds of hectares of land in Panama (accepting much lower yields of much higher quality), to\u00a0engage\u00a0the highest-paid coffee farming workforce in the world with\u00a0love for what they do\u00a0(quality production at this level requires an unprecedented investment in training and salaries for farm workers), and to\u00a0invest\u00a0in the innovation and lengthy processes all of their coffees pass through to create such caliber of taste. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ninety Plus Coffee is proud to announce that they broke the world pricing record again. Their 2019 prototype coffee was sold to\u00a0The Espresso Lab\u00a0in Dubai for a world record price of USD $10,000\/kg. This breaks Ninety Plus\u2019 previous record of $5,001.50\/kg established at auction in 2017. The founder of The Espresso Lab, Ibrahim H. Al [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[524],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/2962"}],"collection":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":0,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/2962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media\/2963"}],"wp:attachment":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media?parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/categories?post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/tags?post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}