{"id":26536,"date":"2022-05-02T08:02:26","date_gmt":"2022-05-02T08:02:26","guid":{"rendered":"https:\/\/bartalks.net\/?p=26536"},"modified":"2022-05-02T08:13:19","modified_gmt":"2022-05-02T08:13:19","slug":"coffee-must-be-ethiopias-brand","status":"publish","type":"post","link":"https:\/\/bartalks.net\/coffee-must-be-ethiopias-brand\/","title":{"rendered":"COFFEE MUST BE ETHIOPIA’S BRAND"},"content":{"rendered":"\n

The world in the 21st century has the strongest potential to create a trade network. Countries are trying to promote and sell their unique products representing the brands of their countries. If a country doesn’t build a brand for its unique product, it becomes more susceptible to negative commentary. <\/p>\n\n\n\n

Warren Buffett, the famous 5th richest billionaire in the world, said, “It takes 20 years to build a reputation and 5 minutes to ruin it.”<\/p>\n\n\n\n

This famous billionaire took the global economic crisis as a good opportunity to build his company brand. He believed that the main reason for the 2008 global economic crisis was the unjust tax payments in developed countries around the world.<\/p>\n\n\n\n

It takes 20 years to build a reputation and 5 minutes to ruin it.<\/p><\/blockquote><\/figure>\n\n\n\n

He said,” When the income tax rate of America increases, the tax rate decreases, which is the cause of the economic gap between the rich and the poor.” In Buffett’s famous interview with CNN<\/a> he explained how he paid less taxes than his secretary. Wise people, companies, and countries use this situation to elevate the recognition of their organization. This needs to be verified; can’t find any sources where Buffett said this quote.<\/p>\n\n\n\n

Wise people, companies, and countries use this situation to elevate the recognition of their organization.<\/p>\n\n\n\n

In this era of globalization, many countries promote their brands to be competitive in the world market and take advantage of bigger opportunities. Government organizations, private sectors, and civil society work collaboratively to identify one unique product\/service to represent their country and build a brand to be recognized throughout the world.<\/p>\n\n\n\n

They build a system with stakeholders to evaluate the branding process and its achievement. Brand professionals argue that It is very common yet wrong to use different brands for a country’s product or service because customers can’t identify the product easily. For instance, tourism might be the brand of the sector, but it cannot be the brand of the country because it will not be effective. An example of this is Egypt.<\/p>\n\n\n\n

When Egypt promoted its tourist attractions, it included the national and traditional dishes, but this situation created confusion among tourists, which had an adverse effect, the opposite of what was intended.<\/p>\n\n\n\n

As reports say, it is advisable for countries to identify a single product that best represents the country as a brand. Therefore, our country, Ethiopia, should choose one iconic product or service as our country’s brand export. We can consider coffee, teff, athletics, and others. We must work on this area and start applying the branding system to be a strong competitor in the world.<\/p>\n\n\n\n

The writer of this article believes that coffee must be the brand of Ethiopia for the reasons listed below:<\/p>\n\n\n\n