{"id":25683,"date":"2022-03-07T08:48:00","date_gmt":"2022-03-07T08:48:00","guid":{"rendered":"https:\/\/bartalks.net\/?p=25683"},"modified":"2022-03-07T04:07:34","modified_gmt":"2022-03-07T04:07:34","slug":"sage-launches-beanz-com-but-what-does-it-mean-for-roasters","status":"publish","type":"post","link":"https:\/\/bartalks.net\/sage-launches-beanz-com-but-what-does-it-mean-for-roasters\/","title":{"rendered":"SAGE LAUNCHES BEANZ.COM, BUT WHAT DOES IT MEAN FOR ROASTERS?"},"content":{"rendered":"\n

Beanz.com Is a new coffee subscription website from the folks over at Sage or as they\u2019re known in the US, Breville.<\/p>\n\n\n\n

The idea isn’t new but Beanz.com has been implemented Extremely well with the support of a reasonable range of roasters that will satisfy A curious coffee Connoisseur for some time to come.<\/p>\n\n\n\n

Whether you love or loathe sage coffee machines,\u00a0 they are successful for a reason.\u00a0 the company understands consumers, and\u00a0 build products that are approachable and easy to use. Beanz.com\u00a0 as a website design carries the same ethos.\u00a0 it is fast, clean\u00a0 and simple.\u00a0<\/p>\n\n\n\n

\"\"\/<\/div><\/figure><\/div><\/div><\/div>\n\n\n\n

While those of us in the industry will inspect the details before we buy, Beanz.com knows that choosing the right coffee can be off putting to some. For those, there is a \u201cBarista\u2019s Choice\u2019, where the only choices you need to make are:<\/p>\n\n\n\n

  1. Do you want a flavour profile of either:
    1. Chocolate<\/li>
    2. Caramel<\/li>
    3. Fruit<\/li><\/ol><\/li>
    4. How many bags a month do you want.<\/li><\/ol>\n\n\n\n

      That\u2019s it. I went through the process and had signed up to two bags a month of beans for a discounted price for the first two months of \u00a312 a month including shipping.<\/p>\n\n\n\n

      That\u2019s an amazing deal, and that\u2019s where some of my concerns start.<\/p>\n\n\n\n

      The prices are set, so I presume if a roaster wants to participate in the service, they sign up to the prices set by Sage.  That might be OK for now, but we all know prices are volatile, and I don\u2019t know if the roaster is committed to a contract. Even if they\u2019re not, leaving the platform might be hard down the road, if you\u2019ve outsourced your marketing to Sage.<\/p>\n\n\n\n

      That\u2019s effectively the deal roasters are entering into. Sage does the marketing, and the roasters do what they\u2019re good at – they roast the coffee.<\/p>\n\n\n\n

      But looking at some of the information about the brands on Beanz.com and much of the differentiation is gone. The bags have different logos and colours, but that\u2019s about it.<\/p>\n\n\n\n

      Take Dear Green Roasters for example. On their Beanz page, this is what it says about them:<\/p>\n\n\n\n

      \u201cOur house blend is named after a lane near our first roastery, the term \u201cGoosedubbs\u201d refers to puddles that geese hung out in back in Medieval Glasgow times. As well as being available to buy here, you’ll also find Goosedubbs served up at many of the cafes and restaurants around the traps.\u201d<\/p><\/blockquote>\n\n\n\n

      If you click on the \u2018More from this roaster\u2019 link, it expands slightly into two paragraphs. <\/p>\n\n\n\n

      Compare that to the information you get on their website<\/a>, and specifically how they are active in the industry and community:<\/p>\n\n\n\n

      Dear Green Coffee Roasters specialise in:<\/p>\n\n\n\n