As a Forbes article on May 2021 said \u201cGen Z Is Emerging As The Sustainability Generation\u201d<\/a><\/p>\n\n\n\n Because science represents such an important competitive advantage to our industry, the big companies need to be attractive to the new intake of qualified talent who have the passion and ideas that will sustain the company’s growth. The need for food scientists in chocolate companies may be apparent, but the coffee industry also requires science and technology talent – just look at startups like Atomo, Demetria, or Cometeer (whose last funding round was $35m in Oct 2021).<\/p>\n\n\n\n Nestle, Mondelez, Barry Callebaut et al. Need to attract the brightest young talent across multiple disciplines to stay relevant and competitive. Here\u2019s just one example from Barry Callebaut who spun off an entrepreneurial micro-brand in food tech.<\/p>\n\n\n\n \u201cCabosse Naturals, a brand by Barry Callebaut, was founded by a team of passionate entrepreneurs. With our startup mentality, we are committed to break new ground. With Cabosse Naturals, we craft the entire cacaofruit into 100% natural, added value ingredients.<\/p>Barry Callebaut<\/em> Website<\/a><\/cite><\/blockquote>\n\n\n\n Meanwhile, Mars and others have been acquiring technology and companies that allow it to reduce sugars without losing flavour. The diabetic food industry is growing at a Compound Annual Growth Rate (CAGR) of 5.6% according to a study just released<\/a>. <\/p>\n\n\n\n If you\u2019re young, smart and qualified, it\u2019s a sellers-market, and you can take your pick where you work. Money is no longer the only driver, and It may not even be the main one. Generation Z\u2019ers are just as concerned about the ethics of the company they work for, as the salary.<\/p>\n\n\n\n It\u2019s not just in the science disciplines either, seemingly mundane jobs, such as communication or logistics are critical to these companies too (did you know that Apple\u2019s CEO rose to his position because he was considered a logistics genius?).<\/p>\n\n\n\n For this generation, telling their friends they work for a company that makes the headlines for deforestation, trampling on indigenous rights or abusing the environment, is not an option many would even consider.<\/p>\n\n\n\n You\u2019re probably familiar with the role of banks in financing dubious green projects, but now advertising companies are finding there are consequences to being associated with unsubstantiated environmental claims.<\/p>\n\n\n\n In May last year, advertising juggernaut, WPP warned shareholders that they had incurred a material reputational risk after activists campaigned against their role in perceived greenwashing of companies with the worst environmental records.\u00a0<\/p>\n\n\n\nSecond: Consumers Tire of Greenwashing<\/h2>\n\n\n\n
![\"\"\/](\"https:\/\/bartalks.net\/wp-content\/uploads\/2022\/01\/wpp.jpg\")
<\/div><\/figure><\/div><\/div><\/div>\n\n\n\n