Illycaff\u00e8 chose International Coffee Day to launch a new website and series of videos, with communications from a young generation, around the world, on their views on coffee and what it means to them.<\/p>\n\n\n\n
Every industry needs to find a way to impart the knowledge and experience of industry veterans to an incoming generation, who will in turn, bring fresh ideas and a better understanding of technology. <\/p>\n\n\n\n
With the focus on coffee on October 1st, during International Coffee Day, Illycaff\u00e8 chose this time to launch a website<\/a>, and a campaign with the hashtag #<\/strong>Stand4CoffeeFuture <\/strong>to be a voice for the young generation to tell us what excites them about the world of coffee. <\/p>\n\n\n\n A CAMPAIGN GIVING FUTURE GENERATIONS A VOICE TO BUILD A BETTER TOMORROW FOR COFFEE<\/strong><\/p>\n\n\n\n New generations are valuable resources for the coffee sector: highly skilled, equipped to conceive innovative and sustainable solutions to build a better, more equitable and prosperous future for coffee<\/em><\/p>\n\n\n\n New York, October 1st, 2021 \u2013 Sustainability, innovation, equity: three terms commonly used by new generations intent on building a better future for people and their planet. illycaff\u00e8<\/strong>, the global leader in high-quality coffee, is celebrating International Coffee Day on October 1<\/strong> by paying tribute to the passion and talent of younger people around the world who are working to create positive change for the coffee sector.<\/p>\n\n\n\n To that end, illycaff\u00e8 today launched #Stand4CoffeeFuture<\/strong>, a campaign to give voice to the coffee industry\u2019s future generations and celebrate the key role they are playing to build a better world. The campaign features graduates of the Master\u2019s Degree in Coffee Economics and Science, founded by the Ernesto Illy Foundation, conveying through video the role new generations have in creating a better future for coffee. These talented young professionals effectively express issues that are impacting the sector, from climate change to scarce access to information, and how they stand to help build a more sustainable, innovative and equal world. <\/a><\/p>\n\n\n\n illycaff\u00e8 strongly believes that progress comes through personal growth, in terms of acquiring knowledge and achieving self-fulfillment. It is why the company has invested in large-scale knowledge-sharing programs such as Universit\u00e0 del Caff\u00e8, now operating in 26 subsidiaries throughout the world. The Master\u2019s Degree in Coffee Economics and Science course of study provides in-depth and multidisciplinary training for those aiming to work in the coffee industry, and more generally in the agro-food sector. The degree program addresses the entire production chain, from cultivation to catering, and retail via logistics and industrial process.<\/p>\n\n\n\nThe Press Release follows:<\/h2>\n\n\n\n