{"id":21432,"date":"2021-07-04T11:07:51","date_gmt":"2021-07-04T11:07:51","guid":{"rendered":"https:\/\/bartalks.net\/?p=21432"},"modified":"2021-07-05T10:32:10","modified_gmt":"2021-07-05T10:32:10","slug":"casa-del-caffe-vergrnano-sells-stake-to-coca-cola","status":"publish","type":"post","link":"https:\/\/bartalks.net\/casa-del-caffe-vergrnano-sells-stake-to-coca-cola\/","title":{"rendered":"CASA DEL CAFF\u00c8 VERGNANO SELLS STAKE TO COCA-COLA"},"content":{"rendered":"\n<p>Coca-Cola Hellenic Bottling Company (HBC) now acquires a 30% equity shareholding in Casa Del Caff\u00e8 Vergnano, a premium Italian coffee company that\u2019s one of the oldest, dating back to 1882. This established retail coffee company is known for their high-quality coffee products that best represent Italian heritage and authenticity.<\/p>\n\n\n\n<p>The completion of the acquisition is set to happen in the second half of this year, now discussing closing conditions and regulatory approvals. The two companies are going into an exclusive distribution agreement of Caff\u00e8 Vergnano\u2019s products in Coca-Cola HBC\u2019s markets outside of Italy.&nbsp;<\/p>\n\n\n\n<p>This is another big step into the global coffee market for Coca-Cola HBC, after its acquisition of the UK\u2019s Costa Coffee in 2018. The company aims to be the \u201cleading 24\/7 beverage partner&#8221; in all of its markets. Zoran Bogdanovic, CEO of Coca-Cola HBC, stated:<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-ef8bd53 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block\"><style>.ugb-ef8bd53 .ugb-blockquote__quote{width:70px !important;height:70px !important}.ugb-ef8bd53 .ugb-blockquote__text{font-size:0.75em !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg viewbox=\"0 0 50 50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">We are grateful for the trust being placed in us by the Vergnano family and are excited by the opportunities ahead with this terrific brand. With Caff\u00e8 Vergnano, we are well-positioned to build a total coffee portfolio that caters for a diverse range of consumer preferences. <\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<p>Bogdanovic went on to say &#8220;<em>We are respectful of the company\u2019s 140-year history and the dedication and passion of the four generations that created such a rich and renowned coffee brand, synonymous with the authentic Italian coffee experience. Our investment in Caff\u00e8 Vergnano is aligned with The Coca-Cola Company as we have worked together on this opportunity.<\/em>&#8220;<\/p>\n\n\n\n<p>The CEO and Chairman of the Board of Directors of Caff\u00e8 Vergnano, Franco and Carlo Vergnano, added:&nbsp;<\/p>\n\n\n\n<p>\u201cWe are very pleased to welcome Coca-Cola HBC as our new strategic partner to help accelerate our growth ambitions and support the journey of our brands outside our home market. By combining Coca-Cola HBC\u2019s expertise, know-how and critical mass, with our heritage coffee brand, great products and deep knowledge of the industry, we are confident this will prove a powerful partnership in growing our business further.\u201d<\/p>\n\n\n\n<p>This partnership is a win for both parties \u2014 Coca-Cola HBC is able to broaden its consumer base as well as strengthen its relevance in the coffee market, while Caff\u00e8 Vergnano gains the opportunity of reach and expansion through Coca-Cola HBC\u2019s networking channels and commercials. With the sales of at-home coffee surging due to most businesses still either working from home or a hybrid system, Coca-Cola\u2019s acquisition of a retail coffee company offers more business opportunities for the company as well.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola Hellenic Bottling Company (HBC) now acquires a 30% equity shareholding in Casa Del Caff\u00e8 Vergnano, a premium Italian coffee company that\u2019s one of the oldest, dating back to 1882. This established retail coffee company is known for their high-quality coffee products that best represent Italian heritage and authenticity. The completion of the acquisition is [&hellip;]<\/p>\n","protected":false},"author":1104,"featured_media":21433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3,524],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/21432"}],"collection":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/users\/1104"}],"replies":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/comments?post=21432"}],"version-history":[{"count":0,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/posts\/21432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media\/21433"}],"wp:attachment":[{"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/media?parent=21432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/categories?post=21432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bartalks.net\/wp-json\/wp\/v2\/tags?post=21432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}