{"id":19960,"date":"2021-04-16T18:52:05","date_gmt":"2021-04-16T18:52:05","guid":{"rendered":"https:\/\/bartalks.net\/?p=19960"},"modified":"2021-04-17T19:44:23","modified_gmt":"2021-04-17T19:44:23","slug":"coffee-veteran-oswaldo-aranha-neto-joins-demetria","status":"publish","type":"post","link":"https:\/\/bartalks.net\/coffee-veteran-oswaldo-aranha-neto-joins-demetria\/","title":{"rendered":"COFFEE VETERAN OSWALDO ARANHA NETO JOINS DEMETRIA"},"content":{"rendered":"\n<p>Bogota, Colombia and Tel Aviv, Israel, April 14, 2021<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/si14global-dot-yamm-track.appspot.com\/Redirect?ukey=1mh9H22YD1DCjN6tSO1689IvtSXhRjqe7XWr4_hrX_iI-0&amp;key=YAMMID-01508500&amp;link=https%3A%2F%2Fwww.demetria.ag%2F\" target=\"_blank\">Demetria<\/a>, the first AI-powered taste and quality intelligence SaaS startup for the coffee supply chain, announced today that Oswaldo Aranha Neto is joining the company as International Business Development &amp; Commercial Advisor, bringing over 50 years of expertise in international coffee trading and having played a highly influential role in the commodity\u2019s export, both for Brazil and globally.&nbsp;<\/p>\n\n\n\n<p><br>Aranha Neto gained several years of experience trading coffee in New York and Brazil for agricultural commodities merchant ED&amp;F Man and the former U.K-based commodity house Gill &amp; Duffus plc, at officer and director levels.<\/p>\n\n\n\n<p>The former President of the Brazilian Coffee Exporters Federation (FEBEC), he then became executive director of Cecafe, the Brazilian Coffee Exporters Council. A one-time member of the private sector committee of the International Coffee Organization (ICO) in London, Aranha Neto\u2019s most recent role was CEO of the Pacorini Group (Brazil, Vietnam, Belgium and Italy), the world\u2019s most prominent business in the freight forwarding, handling, processing and storage of coffee, cocoa and metals.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-3715da4 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block\"><style>.ugb-3715da4 .ugb-blockquote__quote{width:70px !important;height:70px !important}.ugb-3715da4 .ugb-blockquote__text{font-size:15px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg viewbox=\"0 0 50 50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M22.6 12.8c-1.9.5-3.7 1.2-5.3 2.1-1.6.9-3.1 1.9-4.3 3-1.2 1.1-2.2 2.4-2.9 3.7-.7 1.3-1.1 2.7-1.1 4 0 1.2.1 1.8.3 1.8.8 0 1.5-.3 2.4-.9.8-.6 1.9-.9 3.3-.9 2.1 0 3.9.8 5.4 2.4 1.5 1.6 2.3 3.7 2.3 6.2s-1 4.6-2.9 6.4c-1.9 1.8-4.3 2.6-7.3 2.6-1.8 0-3.4-.4-4.9-1.1-1.5-.8-2.8-1.8-3.9-3.1s-2-2.8-2.6-4.6C.3 32.5 0 30.6 0 28.6c0-3 .6-5.8 1.8-8.3 1.2-2.5 2.8-4.8 4.9-6.7 2-1.9 4.4-3.5 7.2-4.6 2.8-1.2 5.6-1.8 8.6-2v5.8zm27.4 0c-1.9.5-3.7 1.2-5.4 2.1-1.7.9-3.1 1.9-4.3 3-1.2 1.1-2.2 2.4-2.9 3.7-.7 1.3-1.1 2.7-1.1 4 0 1.2.1 1.8.4 1.8.8 0 1.5-.3 2.3-.9.8-.6 1.9-.9 3.3-.9 2 0 3.8.8 5.3 2.4 1.5 1.6 2.3 3.7 2.3 6.2s-1 4.6-2.9 6.4c-2 1.8-4.4 2.6-7.3 2.6-1.7 0-3.3-.4-4.8-1.1-1.5-.8-2.8-1.8-3.9-3.1s-2-2.8-2.7-4.6c-.7-1.8-1-3.7-1-5.7 0-3 .6-5.8 1.8-8.3 1.2-2.5 2.8-4.8 4.9-6.7 2-1.9 4.4-3.5 7.2-4.6 2.8-1.2 5.7-1.8 8.8-2v5.7z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">The logistics and processing of green coffee beans hasn\u2019t developed at anywhere near the same speed as other areas of the industry such as roasting technologies. Demetria\u2019s technology that can accurately determine coffee cup quality is totally revolutionary and will prove critical in delivering stability, transparency and sustainability throughout the commodity\u2019s value chainAranha Neto<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Adds Demetria\u2019s co-founder and CEO Felipe Ayerbe, \u201cOswaldo\u2019s wealth of experience encompasses every industry perspective, spanning producing, trading and exporting. His championing of our platform is one of the ultimate endorsements and we\u2019re really excited to propel our proposition across the industry with his support.\u201d<\/p>\n\n\n\n<p><br>With the world\u2019s first data cloud to identify and track coffee quality, Demetria empowers producers and roasters with first-of-its-kind insights that positively impact the livelihoods of coffee farmers.&nbsp;<\/p>\n\n\n\n<p><br>The company has pioneered the digitization of coffee aroma and taste, the most important quality variables of the coffee bean. For the first time, quality and taste can now be assessed at any stage of the coffee production and distribution process, from farm to table.<\/p>\n\n\n\n<p>Utilizing state-of-the-art, portable near infra-red (NIR) sensors to analyze and fingerprint green coffee beans for biochemical markers, Demetria has created an AI-based data intelligence platform that accurately matches each bean profile according to the industry standard coffee flavour wheel.<\/p>\n\n\n\n<p>The company is launching a suite of SaaS-based solutions to replace age-old, manual production processes used to ascertain bean quality alongside cupping, delivering taste assessment and profiling as well as swift, accurate quality measurement and traceability throughout the supply chain.<\/p>\n\n\n\n<p><br>Following the successful completion of a project with Carcafe, the Colombian coffee division of Volcafe\/ED&amp;F Man, Demetria has entered into a commercial agreement with the commodity trader to create a matchmaking solution that determines which green beans will suit a distinct high value \u2018cupping\u2019 profile.<\/p>\n\n\n\n<p>The company is also working with Federaci\u00f3n Nacional de Cafeteros (FNC), the Colombian National Federation for Coffee Growers, to offer a series of apps that help farmers and their transaction points in the supply chain to control and track bean quality, and price it accordingly.<\/p>\n\n\n\n<p>Demetria recently emerged from stealth and announced a seed funding round led by LatAm-Israeli investor Celeritas and a group of private investors including Mercantil Colpatria, the investment branch of Grupo Colpatria, a leading player in the Colombian financial sector.<\/p>\n\n\n\n<p>Bartalks Interviewed the CEO, Felipe Ayerbe, which you can watch below.<\/p>\n\n\n\n[embedyt] https:\/\/www.youtube.com\/watch?v=ZLdBLIkNyOM[\/embedyt]\n\n\n\n<p><br>Learn more about the company at their website <a rel=\"noreferrer noopener\" href=\"https:\/\/si14global-dot-yamm-track.appspot.com\/Redirect?ukey=1mh9H22YD1DCjN6tSO1689IvtSXhRjqe7XWr4_hrX_iI-0&amp;key=YAMMID-01508500&amp;link=https%3A%2F%2Fwww.demetria.ag%2F\" target=\"_blank\">demetria.ag<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demetria announced today that Oswaldo Aranha Neto is joining the company<\/p>\n","protected":false},"author":10,"featured_media":19961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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