{"id":19653,"date":"2021-03-31T08:17:35","date_gmt":"2021-03-31T08:17:35","guid":{"rendered":"https:\/\/bartalks.net\/?p=19653"},"modified":"2021-03-31T08:17:37","modified_gmt":"2021-03-31T08:17:37","slug":"belgium-chocolatier-wittamer-sells","status":"publish","type":"post","link":"https:\/\/bartalks.net\/belgium-chocolatier-wittamer-sells\/","title":{"rendered":"BELGIUM CHOCOLATIER WITTAMER SELLS"},"content":{"rendered":"\n<p>Belgium is synonymous with chocolate to many, and Wittamer is one of the family-owned patisseries and chocolatiers that is a favourite among the Brussels well-heeled.<\/p>\n\n\n\n<p>But that brand is no longer a family business after they sold out to investors for an undisclosed sum. The business has a turnover of around \u20ac4m ($4.7m) and employs around 50 people. <\/p>\n\n\n\n<p>The company has a number of famous chefs that have worked there, for example <a aria-label=\"Pierre Marcolini (opens in a new tab)\" href=\"https:\/\/bartalks.net\/worlds-best-pastry-chef-is-bean-to-bar-pioneer\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Pierre Marcolini<\/a> whom we wrote about last year in regard to his pioneering approach to ethical choice of quality chocolate.<\/p>\n\n\n\n<p>Wittamer main shop in Sablon will stay open, and the investors plan to promote the brand in Supermarkets &#8211; a strategy that even smaller chocolatiers are realising provides a sensible hedge against Covid related closure of non-essential shops.<\/p>\n\n\n\n<p>This expansion will require more production space, so the company is looking to find new premises of around 1,000 &#8211; 1,500 square meters to build out a bigger chocolate and cake production.<\/p>\n\n\n\n<p>Wittamer also has a successful franchise operation in Japan with 24 shops, and received a Royal warrant to supply the Royal household.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wittamer is one of the family-owned patisseries and chocolatiers that is a favourite among the Brussels well-heeled.<\/p>\n","protected":false},"author":10,"featured_media":19678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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