{"id":16849,"date":"2021-01-07T11:08:57","date_gmt":"2021-01-07T11:08:57","guid":{"rendered":"https:\/\/bartalks.net\/?p=16849"},"modified":"2021-01-07T11:09:01","modified_gmt":"2021-01-07T11:09:01","slug":"tim-hortons-goes-back-to-basics-with-new-dark-roast","status":"publish","type":"post","link":"https:\/\/bartalks.net\/tim-hortons-goes-back-to-basics-with-new-dark-roast\/","title":{"rendered":"TIM HORTONS GOES BACK TO BASICS WITH NEW DARK ROAST"},"content":{"rendered":"\n

Tim Hortons Inc<\/a>. Canadian multinational fast food restaurant chain serves coffee, doughnuts and other fast food items launches new dark roast as part of the ‘back to basics’ strategy, following research they conducted which indicated consumers preferred a ‘bolder’ flavour.<\/p>\n\n\n\n

The Canadian chain has around 4,846 restaurants in 14 countries continuing to grow globally in Europe and Asia, as reported<\/a> previously. <\/p>\n\n\n\n

They look to improve the menu by offering a new dark roast to help Tim Hortons shore up its existing market share while potentially attracting new customers in the increasingly competitive grab-and-go breakfast market competing with the big chains such as, Starbucks and McDonalds.<\/p>\n\n\n\n

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The restaurant launched its first dark roast in 2014 in a bid to offer customers an alternative to its classic blend. Three years later, in 2017 the chain tweaked the recipe of its new roast to make it even darker.<\/p>\n\n\n\n

While the head of the chain’s coffee operations says it delivered on smoothness and flavour, he says it could be bolder.<\/p>\n\n\n\n

Kevin West, Director of Coffee Operations for Tim Horton said,<\/p>\n\n\n\n