{"id":16288,"date":"2021-01-02T14:22:21","date_gmt":"2021-01-02T14:22:21","guid":{"rendered":"https:\/\/bartalks.net\/?p=16288"},"modified":"2021-01-02T14:26:11","modified_gmt":"2021-01-02T14:26:11","slug":"hip-new-vegan-chocolate-to-be-launched","status":"publish","type":"post","link":"https:\/\/bartalks.net\/hip-new-vegan-chocolate-to-be-launched\/","title":{"rendered":"HIP – CADBURY’S DESCENDANT GOES VEGAN"},"content":{"rendered":"\n

James Cadbury, descendant of John Cadbury whom founded the infamous British confectioner (now owned by US multinational Mondelez International) launched his own premium chocolate brand, Love Cocoa<\/a> in 2016. His latest vegan oat-milk chocolate HiP<\/a> is due to be launched this month.<\/p>\n\n\n\n

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At home consumption is on the rise due to lockdown restrictions from the Covid pandemic. Health is also a key consideration, not simply a matter of calories, but many are looking to change their diets using plant-based ingredients. <\/p>\n\n\n\n

Vegan chocolate is one of the fastest growing categories, with using non-dairy ingredients such as oat-milk version. HiP, which stands for \u201cHappiness in Plants is James Cadbury’s latest line.<\/p>\n\n\n\n

HiP was partly inspired by changes in his own diet, as he increasingly replaced dairy with oat milk out of health and ethical concerns. <\/p>\n\n\n\n

Although many dark chocolate products contains no dairy, he wanted to create a dairy-free range without the bitterness associated with dark chocolate. He wanted to create a substitute for the milk chocolate that tastes creamy and what most people crave.<\/p>\n\n\n\n

He found the coconut-milk, soya or rice-powder-based bars currently on the market \u201cincomparable\u201d to traditional milk chocolate and instead experimented with oat milk, which requires a completely different production process to remove the gluten. <\/p>\n\n\n\n

James Cadbury said,<\/p>\n\n\n\n