Underpinned by insight into coffee cup disposal habits and with trials supported by partners such as Costa and Starbucks, Veolia in the UK is rolling out a national coffee cup recycling solution.
With 84 per cent of takeaway hot drink consumers still using disposable cups, Veolia’s coffee cup solution aims to collect takeaway cups as soon as the consumer has finished their drink to reduce cup contamination and increase recycling rates.
The solution is now available to existing customers nationwide and to potential new customers, as part of a packaged service, and offers multiple service options. These include a specialist designed in-house recycling bin, a bulk collection option and a post back service – which is available to all business types nationally.
By capturing cups before they enter the general waste stream Veolia’s solution aims to get a higher quality of material that can be reprocessed into a new product.
Veolia says the latest YouGov research shows that 88 per cent of the public would use a purpose-built bin to ensure their disposable paper cups is recycled. Almost half (47 per cent) would even be willing to hold onto their cup for longer if they knew they would pass a purpose-built bin, and nearly a quarter (24 per cent) would go out of their way to use one.
As a result, Veolia is calling for more disposal locations, such as train stations, university campuses and offices, to step-up and help solve the coffee cup conundrum with them.
For regular takeaway hot drink consumers, those that buy at least four drinks a week or more, the most popular location for cup disposal is at work. In fact, over half cite the office as a disposal location, with ‘on-the- go’ locations such as train stations, service stations and on trains, the second most popular (40 per cent) and then in coffee shops third (31 per cent).
Estelle Brachlianoff, Senior Executive Vice-President at Veolia UK & Ireland, said “Over the last six months a lot of activities have been taking place with our customers, such as Costa and Starbucks to overcome our biggest challenge – contamination in the cups. As a result, we’ve worked on a solution that will separate the cup from the general waste stream as soon as the customer has enjoyed their drink – and we’re thrilled to see so much public support for cup recycling.
“Coffee cup recycling is now happening across the country but I’d like to take this opportunity to further encourage a mass collaboration between designers, manufacturers, vendors and consumers as we all have a part to play in making all of our packaging more environmentally friendly and ensuring our resources are kept in the loop for longer. We have worked on a solution that will separate the cup from the general waste stream as soon as the customer has enjoyed their drink – and we’re thrilled to see so much public support for cup recycling.”
