The Starbucks Foundation will contribute $400,000 to the American Red Cross Disaster Relief as a response to Hurricane Ida and the California wildfires spreading through other western states. This is part of the foundation’s $1 million commitment to the Red Cross Annual Disaster Giving Program (ADGP).
The company’s charitable organisation, established in 1997, supports thriving communities through grants to nonprofit organisations, with a focus on enabling community resilience and prosperity and uplifting communities affected by disaster.
The Red Cross ADGP is a program to prepare essentials and contributions in advance of disasters, including trained volunteers, technology, strong infrastructure and other necessary resources to provide immediate relief.
With effect from September 1st, the coffee company is enabling their customers to donate to the Red Cross through the Starbucks Mobile App as well as directly in over 8,000 U.S. company-operated outlets.
The Starbucks Foundation pledged a commitment of $1 million to this initiative, and so far has contributed $400,000.
Ed. The ability to donate through the app is a great innovation, and I wonder if the company could in the future integrate with charities’ logistics tools to provide more information on how donations are used. Obviously, it would not be a trivial technical challenge, but I must imagine that charities already have some transparency into their logistics. Donating money to charity sometimes feels like throwing it in a black hole, and feedback on how the money is spent would be a powerful motivator to donate.