Pret has partnered with JDE Peets to introduce its branded coffee machines to places where the chain cannot reach with its own baristas, such as convenience stores, forecourts, universities, healthcare facilities and workplaces.

The move comes after the business pivots in response to the pandemic, which saw the company fight for survival after its ‘follow the skyscraper’ strategy catastrophically backfired as city centres emptied during lockdowns.

“We are excited to be working with JDE Peet’s to launch Pret Express, our first ever self-serve coffee machines. This is new territory for Pret, which will allow more people across the country to enjoy Pret’s organic coffee and tea on the go, in places where there isn’t the right space to set up a new Pret shop.

Using the latest technology from JDE Peet’s, Pret Express will give people a delicious and convenient coffee boost, at the touch of a button.”

Guy Meakin, UK Trading Director, Pret A Manger

Pret is following up on its recently introduced aluminium coffee pods – also in partnership with JDE Peets – and is doing so to put themselves where the people are. 

JDE Peet’s, one of the world’s largest consumer coffee companies, will be providing the self-service technology.

JAB Holdings, the privately-owned consumer goods and services giant, controls both JDE Peets and Pret a Manger. JAB Holdings’ Managing Partner Olivier Goudet is also Chairman of Pret a Manger and Peet’s. As a result, it is not surprising that the companies are seeking ways, to work together to grow their businesses. It is likely that we will see more announcements for collaboration between the two companies in the future.

Up to 21 different drink recipes will be available in the self-service machines that provide Pret’s organic coffee and tea.

Expectations for coffee and tea on the go have evolved, with people seeking the highest quality experiences at any location. Through this innovative partnership, Pret Express will deliver a wider range of products across all out-of-home segments, to a broader audience than ever before.

We are delighted to partner with Pret to debut this powerful new contender to the ‘coffee to go’ market and look forward to seeing this in action.

Sarah Lonorgan, Marketing Director Professional UK & Ireland, JDE Peet’s

It was revealed in July that Pret had trademarked the name Pret Express under the categories of vending machines and coffee vending and dispensing machines. Pret Perks has also been trademarked, suggesting it may be planning a loyalty or incentive scheme following the success of its £20-a-month coffee subscription.

The company summarised the highlights in their press release:

  • Pret A Manger to trial ‘Pret Express’, an innovative 24/7 self-service coffee-to-go solution
  • Next step in Pret Transformation strategy, designed to bring Pret to more people, including plan to open 200 new UK shops over next two years
  • Pret Express will bring Pret’s 100% organic coffee and teas directly into workplaces and convenience stores
  • Trial follows recent introduction of new aluminium coffee pods range, the first venture under the partnership between Pret and JDE Peet’s

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