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PRET A MANGER £20’S ($26) COFFEE SUBSCRIPTION CAUSES A STIR

Pret a Manger

Pret a Manger

International sandwich and coffee chain Pret a Manger launches a new £20/month coffee subscription service in the UK.

As part of the company’s digital strategy to get customers back in stores, they have launched ‘YourPret Barista Subscription’ available from Tuesday 8 September.

However, the news was received with mixed results with some consumers complaining that it went to show the coffee was overpriced in the first place.

Many of Pret a Manager’s outlets are based in busy office areas and train stations, both of which have seen foot traffic severely decline as a result of travel restrictions after COVID 19.

The company is experimenting with ways to stay viable in a landscape where there is no guarantee of a return to previous levels of in-store business for some time.

Customers can redeem one “barista-prepared” drink – including coffees, teas and iced drinks – every 30 minutes, up to a maximum of five per day.

Those who sign up will be able to get the first month free as an introductory offer, and will then pay £20 per month.

WHAT YOU NEED TO KNOW:

Full ‘YourPret Barista’ Terms & Conditions can be found here.

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