Nestlé has increased the use of the IBM Food Trust blockchain modern technology platform to its Zoégas coffee brand.
The company has released selected editions of Zoégas whole beans and roast & ground coffee in Sweden. This range named ”Sumer 2020″ is a 100% Rainforest Alliance certified mix of arabica coffee beans from three origins – Brazil, Colombia, and also Rwanda. Through blockchain-recorded data, coffee fans will now be able to trace their coffee back to different roots.
For the very first time, Nestlé partnered with a trusted third party – The Rainforest Alliance – to separately offer reliable data beyond what is usually disclosed by the company. The Rainforest Alliance provides its certification details, guarantying the traceability of the coffee. This detail is directly available to everyone with the IBM Food Trust blockchain platform.
By scanning the QR code on the packaging, customers will be able to follow the coffee voyage from the growing locations to the Zoégas factory in Helsingborg, where the beans are roasted, grounded, and packed. The data consists of details about farmers, time of harvest, transaction certificate for the particular shipments, in addition to the roasting period.
Nestlé began using blockchain in 2017 when it joined the IBM Food Trust as a founding member. Over the past three years, Nestlé has scaled up and expanded the use of the blockchain system to bring its transparency and sustainability efforts to life for customers. It began offering consumers access to the blockchain with IBM on products such as Mousline purée and Guigoz infant formula in France. Along with OpenSC, Nestlé is also piloting open blockchain to monitor and openly interact with data related to the sustainability of milk and palm oil.
Nestlé remains to leverage technologies to create better visibility of the entire value chain of its products and lead in making the supply chain more transparent.
