Nespresso is launching ‘Hope of Uganda,’ a new and seasonal coffee from the Rwenzori Mountains of Uganda, made possible through the company’s unique Reviving Origins programme. The programme was introduced in 2019, and its goal is to restore coffee production in regions where it is under threat.
In Uganda, climate change, economic hardship, and poor farming practices, have meant that the production of high-quality coffee has been a challenge over the years. As part of the Reviving Origins programme Nespresso is working with more than 2,000 farmers, providing training and expertise to improve coffee quality and productivity and establishing sustainable farming practices.
According to Guillaume Le Cunff, CEO of Nespresso, coffee farming is threatened in many regions for reasons such as climate change, conflict, and a shifting global economy. Through the Reviving Origins programme, Nespresso provided support to struggling coffee farming areas and helped breathe new life into local economies.
The Reviving Origins programme’s long-term aim is to establish these under threat coffees as permanent blends, all-year-round for consumers. It helps farmers increase the quality and the yield of their coffee, which brings crucial economic benefits for the regions involved, leveraging reliable partners in each of the origins.
The AMAHA awe UGANDA, ‘Hope of Uganda’ in Lhukonzo, a local language in Uganda, is a single-origin coffee that carries rare sandalwood notes and elegant florals with medium acidity and body. An intensity eight espresso, AMAHA awe UGANDA grows in a unique terroir, where, according to Nespresso, shade and nutrients provided by banana trees create a real Arabica dreamland.
The coffee will be available from May 2020 in 31 countries across the world.
