Esperta

NESCAFÉ DOLCE GUSTO LAUNCHES NEW SMART MACHINE IN UAE

ESPERTA can be connected via Bluetooth to the NESCAFÉ Dolce Gusto App.

NESCAFÉ Dolce Gusto, one of Nestlé Middle East’s leading brands, launched its state-of-the art Esperta machine in the United Arab Emirates.

The new machine allows consumers to fully enjoy their coffee shop quality world-class brews in the comfort of their home.

“We are pleased to be launching ESPERTAM in the United Arab Emirates, following its successful unveil globally and in key markets across the Middle East region” said Raef Labaky, Business Executive Manager – Coffee & Beverages at Nestlé Middle East.

Combining a design with two brewing modes, the machine can be connected via Bluetooth to the NESCAFÉ Dolce Gusto App enabling consumers to personalize the temperature and size of their coffee. It can also save their preferences for their favorite cups and even schedule preparations in advance.

The new Esperta operates with two brewing modes: Espresso Boost and Delicate Brew. With the Espresso Boost barista preparation mode, consumers can enjoy more intense Espressos at just a touch of a button, while with the Delicate Brew expert preparation mode, they can prepare a more balanced and aromatic Grandes or Lungos.

Consumers can also enjoy the two newly launched single origins capsules made from 100% organic Arabica beans; Colombia & Peru which will be available for purchase for a limited period only.

Aligned to Nestle Middle East’s commitment to sustainability and energy consumption, the machine also includes an Eco mode feature, which automatically switches off the machine after 5 minutes of inactivity. With Esperta’s up to 15 bar high-pressure system, customers can also pick from over 20 creations capsules and enjoy a coffee with crema.

This article first appeared in www.itp.net

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