Wim Abbing, CEO of PROBAT, has accepted an offer to join as a new member of the board of directors of the National Coffee Association of U.S.A., Inc. (NCA), the leading trade association representing all segments of the US coffee industry.
The USA are one of the leading coffee importing countries and the top consumer of coffee worldwide. It is also one of the most important markets for PROBAT. With its own American subsidiary PROBAT, Inc., the German roasting machine manufacturer is able to respond to the specific needs and the resulting individual requirements of its customers there in the best possible way.
Only last year, PROBAT, Inc. relocated from Vernon Hills, Illinois to the Lincolnshire Corporate Center, situated only a few miles further south, allowing the company to continue to grow its technological resources and market-leading service organization.
This new location also provides the infrastructure to expand the manufacturing presence in the US for both the PROBAT and Burns coffee roasting equipment product lines.
For PROBAT, the election of Wim Abbing as a new board member of the NCA is another step towards further strengthening the company‘s presence on the US coffee market and a particular honour for the PROBAT CEO himself:
Many international coffee professionals consider the NCA to be ‘the voice of coffee’, even referring to its Annual Convention as the industry’s premier networking and educational event.
I am humbled to have been appointed a (sic) new board member and feel strongly committed to the NCA’s guiding principles to grow the coffee community through education, advocacy and connection. Together we will strive to make a difference in the industry. – Wim Abbing
