NCA 2021 convention


The NCA 2021 Virtual Convention begins March 3 with an interactive agenda and some interesting speakers across the coffee community and beyond. Don’t miss the Yoga session at 1.40pm – seriously. Don’t mock it, we’re all stuck in front of our Zoom screens for hours a day, kudos to the organisers for putting that in there.

All Convention content will be available on-demand for 30 days after the event, so attendees can enjoy the programming on their schedule. Register for the convention here by March 2.

NCA is delighted to welcome Community Coffee and Folgers as hosts for our 2021 convention. NCA’s 2021 Convention will gather coffee’s leaders virtually, to explore all the ways we are moving coffee ’Together Toward Tomorrow.
The convention is now more important than ever before, as we safely gather experts, share insights, and strengthen opportunities for everyone in the coffee value chain can thrive.
We are grateful for Community Coffee and Folgers’ support for our event, and look forward to welcoming our hosts and the hundreds of coffee professionals from around the world who have registered. – NCA President and CEO William “Bill” Murray

NCA 2021 Program

There’s always something new to learn about coffee

All times in Eastern Standard Time

Wednesday – March 3, 2021

10:00am – 11:30am – Ideation to Action: Sharing the Risks and Rewards of Sustainability in the Coffee Value Chain – NCA Next Generation Coffee Professionals Session
Open to all registered Next Gen Delegates
10:00am – 6:00pm – Virtual Help Desk and Exhibits Open
11:30am – 12:30pm – Welcome Remarks, State of the Association and Presentation of Awards
12:30pm – 1:30pm – Dedicated Exhibitor Time and Smart March Appointments

General Sessions
1:30pm – 2:45pm – Superhero Leadership During Uncertain Times
Brett Culp, award-winning documentary filmmaker and founder of the not-for-profit, The Rising Heroes Project

2:45pm – 3:30pm – There’s No Need to Worry About America’s Favorite Beverage
Timothy Caulfield, Professor of Health Law & Science Policy, Author of Is Gwyneth Paltrow Wrong About Everything?

3:45pm – 4:30pm – The Race Card Project – Eavesdropping on America’s Conversation on Race
Michele Norris, former NPR Host/Special Correspondent, Founding Director of The Race Card Project and Washington Post Opinions Contributor

4:30pm – 5:30pm – Virtual Happy Hour with Entertainment

Thursday – March 4, 2021

9:00am – 10:00am – Dedicated Exhibitor Time and Smart Match Appointments
10:00am – 4:30pm – Virtual Help Desk and Exhibits Open

General Sessions
10:10am – 11:00am – Looking Forward to Looking Back
G. Scott Clemons, Partner, Chief Investment Strategist, Private Wealth Management, Brown Brothers Harriman & Co.

11:10am – 11:50am – Communicating Coffee & Health to a Global Audience
Panel Discussion

11:50am – 12:30pm – Networking Coffee & Chat

12:00pm – 1:00pm – Dedicated Exhibitor Time and Smart Match Appointments

Breakout Sessions
1:00pm – 1:40pm

– Simple, Premium, Functional: The Post-Pandemic Landscape for US Coffee
Matthew Barry, Beverages Consultant, Euromonitor International
– Mapping the Fascinating Journey of C. Arabica Through the World: A Genetic Discovery in Yemen
Dr. Christophe Montagnon, Founder and Chairman of RD2 Vision
– Managing Your Insurance Program 101
Rob Bouvier & Lindsey Irvin, Bouvier Insurance
– The Biggest Impacts on Coffee in 2020-2021: Covid-19, Supply & Demand, Currency Volatility, Consumption and the Challenges Ahead
Albert Scalla, Senior Vice President of Trading, StoneX Financial Inc. – FCM Division

1:40pm – 2:00pm – Wellness Break – Yoga and Stretching with Ailis Garcia, The Strong Movement®

Breakout Sessions
2:00pm – 2:40pm

– A Stronger Tomorrow Begins with Today’s Innovations: Two IWCA Examples from Coffee Origins
International Women’s Coffee Alliance (IWCA)
– (Don’t) Think Outside the Box: Package and Labeling Issues for Coffee
CJ Sinko, Global Director of Scientific and Regulatory Affairs at Lavazza Professional
– While Supplies Last: Limited Time Offers to Drive Traffic and Boost Sales
Damon Horn, Research Analyst at Technomic, Inc.
– Rounding Up the Facts on Crop Protectants and Coffee Contaminants
Dr. Mark Corey, Director Scientific & Government Affairs, National Coffee Association USA and Walter (Walt) Brandl, Merieux NutriScienes

3:30pm – 4:30pm – Virtual Happy Hour with Entertainment

Friday – March 5, 2021

9:00am – 10:00am – Dedicated Exhibitor Time and Smart Match Appointments
10:00am – 3:15pm – Virtual Help Desk and Exhibits Open

General Session
10:10am – 10:50am – NCDT 2021 Tracking Consumers Coffee Consumption During Covid-19
Cheryl Hung, Vice President of Research, Dig Insights

10:50am – 11:20am – Networking Coffee and Chat

General Session
11:20am – 12:00pm – Covid Decoded – How the Pandemic Shaped Today’s Digital Business Trends
Eric Schwartzman, Digital Media Consultant

12:10pm – 1:00pm – Luncheon Demonstration

Breakout Sessions
1:30pm – 2:10pm

– Covid-19 Safety for Roasters and Manufacturers
Scott Hawks, Senior Consultant, ToxStrategies
– Coffee Sector Transparency: Trends and Hurdles in Sustainability Reporting
Bambi Semroc, Acting SVP, Center for Sustainable Lands and Waters, Conservation International
– Demystifying Decaf: Helping consumers understand their caffeine options
Julie Meyer, Eat Well Global
– Single Serve Capsules – Global Market Overview
Martyna Fong, Consulting Manager, AMI

2:10pm – 2:30pm – Wellness Break – The Science of Resilience with Ailis Garcia, The Strong Movement®

Breakout Sessions
2:30pm – 3:10pm

– Down but Not Out: Challenges and Opportunities in Away from Home Coffee
Caleb Bryant, Associate Director of Food & Drink, Mintel
– Advances in Instant & Decaf Coffee Processing Technology
Stephan Suarez, North America Trade Desk Manager, CAFIVER S.A.
– Paths to Prosperity: Helping Coffee Farmers Through Science
Vern Long, World Coffee Research
– 2020 Legal Review: COVID and Non-COVID Highlights Impacting Coffee Businesses
Rob Goldstein, Counsel, Faegre Drinker Biddle & Reath, LLP

3:10pm – 3:15pm – Thank you and Closing Remarks


  • Nick Baskett


    Nick Baskett is the editor in Chief at Bartalks. He holds a diploma from the Financial Times as a Non Executive Director and works as a consultant across multiple industries. Nick has owned multiple businesses, including an award-winning restaurant and coffee shop in North Macedonia.

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