Mayorga Organics has opened a 43,000 square organic specialty coffee facility in Miami, FL. This location will operate in conjunction with Mayorga’s facility in Rockville, MD, to continue to proceed their national demand for the Mayorga brand of products. The facility is located at 8080 NW 58th in Miami. It happens to be the facility where Café Bustelo was roasted and packaged before Smuckers purchased the brand and shuttered Miami roasting operations.
Martin Mayorga, who is the founder and president of Mayorga Organics, said that when his family immigrated into the U.S., Miami was their first home. Miami always had a special place in his heart, and he knew he wanted to bring the Mayorga brand there as soon as he released it.
Martin Mayorga began his first business endeavors when he collaborated with the Plasencia family in Nicaragua to release Mayorga Cigars back in 1994. He also incorporated coffee into his business in 1996 and sold Mayorga Cigars in 2001 to maintain his focus on coffee.
Since its founding in 1996 to support small coffee farmers in Nicaragua, Mayorga has started to work entirely with small organic farmers throughout Latin America and has launched a crop diversification program to give farmers food stability.
“We exist to create market opportunities for our farmers,” stated Mayorga. The company also said that the Miami market is ideal for them to bring their message of sustainability, high quality, and to be unapologetically and proudly Latino. This bigger facility will allow the company to evolve into other diversified products like cacao, quinoa, and chia. At the same time, they proudly represent the Latino community through high-quality products that are entirely sustainable. The capabilities at Mayorga’s Miami facility will include whole bean packaging, ground brick packs, a dedicated area to industrial cold-brewing and canning, as well as packaging grains and beans from the company’s producer partners.
While Mayorga’s plans for tours are on hold indefinitely, the company is redeveloping its website and social media strategy to showcase everything from the farming process to preparing a cup at home. “Education and speaking openly about the realities of the agricultural industry in Latin America are hallmarks of the Mayorga philosophy,” said Clari Butman, Mayorga’s Brand Manager. From the company said that they are excited to bring a brand into the Miami market that the local community can also feel proud of as they continue to grow in the national Hispanic market while offering consumers the quality, transparency, and authenticity they deserve.