JDE Peets has appointed a new chief executive to its €19bn coffee business, as of 7 September 2020.
Fabien Simon, currently a partner and chief financial officer at JAB, will take over as chief executive. Simon is based in Amsterdam, served as a Director of JDE Peet’s since its listing, has extensive experience within the company and sector.
Simon spearheaded the successful listing of JDE Peet’s on the Euronext Amsterdam stock exchange in May 2020, raising €2.58 billion in Europe’s largest IPO of the year.
Between August 2014 and January 2019, he was CFO of Jacobs Douwe Egberts (JDE) and led its M&A strategy and multiple large-scale integrations.
No one knows this business better than Fabien. Not only did Fabien lead the successful IPO of JDE Peet’s, he oversaw the very creation of JDE and its transformation into a global coffee & tea powerhouse. – Olivier Goudet, Chairman of JDE Peet’s and CEO & Managing Partner of JAB
Simon’s appointment follows the strong performance of JDE Peet’s in the first half of 2020, during which time the company demonstrated the resilience of its business and brands despite the unprecedented economic and social disruption of COVID-19.
JDE Peet’s is a rare business with a proven track record of performance across economic, market and consumer cycles.
It is a privilege to lead this company into its next phase of growth, building on our unique portfolio of brands, products and channels to meet the needs of our customers and capitalize on the myriad opportunities to gain market share in coffee and tea globally. I look forward to leading this incredible business for years to come.